Turning Organic Search into Occupancy

103%

increase in impressions

#1 Ranking

for "Assisted Living Dayton"

32%

increase in conversions

over a 6 month period

The Challenge

Bethany Village, a leading senior living community in Dayton, Ohio, sought to increase visibility among families searching for care solutions online. While they had strong brand recognition, their organic search presence wasn’t converting at the scale they hoped for. The team wanted to ensure their website was capturing both branded and non-branded traffic and turning that interest into real-world inquiries, tours, and ultimately move-ins.

The Solution

CITIZEN implemented a strategic SEO campaign designed to increase keyword visibility, drive relevant traffic, and optimize conversion pathways. We optimized service pages for high-intent local keywords like “Assisted Living Dayton Ohio” and “Retirement Communities Dayton”, ensuring each page aligned with what prospective residents and families were actively searching for.

Brand Awareness from Strong SEO Strategy

Partnering with CITIZEN, Bethany Village saw a transformation in its digital presence. By focusing on local and high-intent keywords like “Assisted Living Dayton” and “Retirement Communities Dayton Ohio,” they moved from position #11 to #1 for multiple high-value search terms.

In just six months, impressions more than doubled (+103.3%) and clicks increased by 31.8%, driven by well-optimized service pages and engaging blog content. The community’s homepage emerged as a high-performing conversion point, attracting the majority of search traffic and delivering the highest volume of inquiries.

Content like “5 Easy Crafts for Seniors This Winter” and “What Is It Like to Live in a Retirement Community?” helped connect emotionally with families while also boosting keyword performance—showcasing the community’s lifestyle offerings and encouraging families to book a tour.

Even during two major Google algorithm updates, Bethany’s SEO rankings remained stable for critical keywords, thanks to regular optimizations and high-quality, relevant content.

Learn How You Can See Results

Bethany Village