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Google My Business Is Now Google Business Profile: What You Should Know

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As you may know, Google is the most popular search engine in the world. It’s also the most-used online resource of any kind. To stay competitive in the senior living space you need to keep up with Google’s latest best practices and use their technologies to assist your website’s SEO. Google Business Profile is one […]

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How Does Marketing Automation Work in the Senior Living Space & Can You Do it With Empathy?

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Being successful in the senior living industry requires empathetic communication with potential residents and their families. This message needs to tell people that you care and that your senior living community is trustworthy.  COVID has created new challenges that have shifted the sales process for senior living communities. Marketing automation is one of the tools […]

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2022 Senior Living Website Must-Haves

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Your website is the front door to your business and one of the most important tools you have for generating leads and connecting with interested people. Converting online visitors should be one of the fundamental purposes of your website.  Senior living marketers agree that their website is the most effective resource for accessing potential residents. […]

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Four Reasons Your Senior Living Community Should Consider Using Geofencing

The senior living industry is a multi-billion dollar industry, and is expected to grow exponentially in the coming years due to the advancements of the healthcare industry resulting in senior citizens having longer life spans. In the US alone, 10,000 Americans turn 65 every day, and 80% of seniors have at least one chronic illness, […]

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