Who We Are

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The Citizen Story

Citizen exists because we saw a need in the senior living space.

Our parent company, POD Marketing, was approached by an automation software provider to help their senior living clients implement marketing automation strategies.

As we worked with these communities, we started to recognize a need for transparent and cost-effective marketing strategies that take their unique needs and goals into consideration. As solution-focused people, we wanted to fill that gap.

Today, we are proud to provide senior living communities with ethical and empathetic marketing strategies tailor-made for your industry. We know our methods work, and we would love to show you how.

Our Core Values

We’ve all got different skill sets, and we use them to highlight and elevate each other’s work. When all is said and done, you get a refined product that goes way above and beyond the industry standard.

Integrity means doing the right thing, even when no one is looking. As individuals and as a company, we hold ourselves accountable. We are determined to do what’s right, even when it’s not easy.

There’s always an opportunity to grow and shine! Our team never focuses on the obstacles in our way. We focus on finding an innovative solution. And along the way, we’ll identify opportunities to improve our processes.

If there’s a better way to get the job done, we’re determined to find it. Our team continuously audits and optimized our processes, products, and services to give you the best possible results. Nothing excites us more than progress.

Who You Work With

When you work with Citizen, you get more than just a marketing strategy. You have access to an entire dedicated team of marketing specialists.

From copywriting to web development, every element of your marketing mix is in the hands of an expert. The result is a robust program that’s finely tuned to represent your brand and elevate your organization.

The Team

Your marketing strategy starts here. You’ll work with a dedicated marketing director or manager to define your brand, outline your goals, and build a plan to get you there.


Director of Accounts


Director of Accounts


Director of Accounts


Director of Accounts


Director of Accounts

Robin Laurenson

Marketing Manager

Building an industry-leading website is a big undertaking. Your dedicated project manager or coordinator oversees all the moving parts of building your site and ensures we deliver on time, error-free, and above your expectations.


Website Fulfillment Manager


Project Manager


Project Coordinator


Project Coordinator


Project Coordinator

Your organization has something to say, and our content writers will help you say it. The content strategy team creates custom website content in a tone and voice that is uniquely yours.


Content Strategy Lead


Senior Copywriter

Our designers are masters of the first impression. They use colors, imagery, typography, and textures to draw the user’s eye and capture their attention.


Senior Graphic Designer


Graphic Designer


Senior Graphic Designer


Graphic Designer

Website developers bring your website to life. Using best practices and intense attention to detail, they ensure your site is equipped to outperform the industry average.


Manager of Website Development


Website Developer


Website Developer

How do you forge a connection with your audience? Our brand engagement team puts your content in front of users and encourages them to interact.


Manager of Brand Engagement


Business Development Representative


Business Development Representative


Member Engagement Specialist


Marketing Coordinator

Marketing scientists use data to put your message in front of the right people. Whether they’re bidding on keywords or implementing automation, they make your time and money go further.


Director of Digital Advertising and SEO


Manager of Marketing Science & SEO


Senior Analyst


Senior SEO Specialist


SEO and Marketing Science Coordinator


SEO and Marketing Science Coordinator


Marketing Scientist


Jr. Marketing Scientist


Jr. Marketing Scientist


Jr. Marketing Scientist

Our directors are innovators—experts who create exciting new solutions that push us forward and make us better in every possible way.


Creative Director

John Van Dorp

Director of Technology & Ops

Every ship needs a navigator. Karim and Kevin are ours. They keep us focused on their vision: to serve senior living professionals with transparent and ethical marketing options.

Kevin Wilhelm


Karim Ali

Co-Founder & CFO

Wade Horb

Vice President of Sales & Member Success

Jason Wellman

Vice President of Ops & Member Solutions

Joe Van Kampen

Vice President of Business Development

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