
The CITIZEN Story
CITIZEN exists because we saw a need in the senior living space.
Our parent company, POD Marketing, was approached by an automation software provider to help their senior living clients implement marketing automation strategies.
As we worked with these communities, we started to recognize a need for transparent and cost-effective marketing strategies that take their unique needs and goals into consideration. As solution-focused people, we wanted to fill that gap.
Today, we are proud to provide senior living communities with ethical and empathetic marketing strategies tailor-made for your industry. We know our methods work, and we would love to show you how.



Our Core Values

We’ve all got different skill sets, and we use them to highlight and elevate each other’s work. When all is said and done, you get a refined product that goes way above and beyond the industry standard.

Integrity means doing the right thing, even when no one is looking. As individuals and as a company, we hold ourselves accountable. We are determined to do what’s right, even when it’s not easy.

There’s always an opportunity to grow and shine! Our team never focuses on the obstacles in our way. We focus on finding an innovative solution. And along the way, we’ll identify opportunities to improve our processes.

If there’s a better way to get the job done, we’re determined to find it. Our team continuously audits and optimized our processes, products, and services to give you the best possible results. Nothing excites us more than progress.


Who You Work With
When you work with CITIZEN, you get more than just a marketing strategy. You have access to an entire dedicated team of marketing specialists.
From copywriting to web development, every element of your marketing mix is in the hands of an expert. The result is a robust program that’s finely tuned to represent your brand and elevate your organization.
The Team
Account Directors
Your marketing strategy starts here. You’ll work with a dedicated marketing director or manager to define your brand, outline your goals, and build a plan to get you there.

Bryan
Director of Accounts

Stephanie
Enterprise Account Coordinator
Internal Marketing

Jessica
Content & Brand Strategist

Marissa
Graphic Designer
Website Fulfillment & Development
Building an industry-leading website is a big undertaking. Your dedicated project manager or coordinator oversees all the moving parts of building your site and ensures we deliver on time, error-free, and above your expectations.

Salim
Director of Websites & Member Support

Justin
Project Coordinator

Chris
Project Manager

Mariam
Team Lead
Content Writing & Strategy
Your organization has something to say, and our content writers will help you say it. The content strategy team creates custom website content in a tone and voice that is uniquely yours.

Zoey
Team Lead
Graphic Design
Our designers are masters of the first impression. They use colors, imagery, typography, and textures to draw the user’s eye and capture their attention.

Diana
Manager of Graphic Design & Art Direction

Kehna
Graphic Designer

Caitlin
Graphic Designer
Brand Engagement
How do you forge a connection with your audience? Our brand engagement team puts your content in front of users and encourages them to interact.

Tanya
Manager of Organic Social Media
Search Engine Optimization

Brynn
Manager of SEO

Boris
SEO Specialist
Marketing Science & Automation
Marketing scientists use data to put your message in front of the right people. Whether they’re bidding on keywords or implementing automation, they make your time and money go further.

Ashley
Manager of Digital Advertising

Yaseen
Marketing Scientist

Trevor
Marketing Scientist

Frances
Marketing Scientist

Payton
Senior Marketing Automation and Data Analytics Specialist

Aaron
Marketing Automation Specialist
Directors
Our directors are innovators—experts who create exciting new solutions that push us forward and make us better in every possible way.

Michelle
Director of Marketing & Communications

John Van Dorp
Director of Technology & Ops

Kellie
Director of Creative Services
Executive Team
Every ship needs a navigator. Karim and Kevin are ours. They keep us focused on their vision: to serve senior living professionals with transparent and ethical marketing options.

Kevin Wilhelm
President

Karim Ali
Co-Founder & CFO

Wade Horb
Vice President of Sales & Member Success

Jason Wellman
Vice President of Ops & Member Solutions

Joe Van Kampen
Vice President of Business Development


