Who We Are

Contact Us

The Citizen Story

Citizen exists because we saw a need in the senior living space.

Our parent company, POD Marketing, was approached by an automation software provider to help their senior living clients implement marketing automation strategies.

As we worked with these communities, we started to recognize a need for transparent and cost-effective marketing strategies that take their unique needs and goals into consideration. As solution-focused people, we wanted to fill that gap.

Today, we are proud to provide senior living communities with ethical and empathetic marketing strategies tailor-made for your industry. We know our methods work, and we would love to show you how.

Our Core Values

We’ve all got different skill sets, and we use them to highlight and elevate each other’s work. When all is said and done, you get a refined product that goes way above and beyond the industry standard.

Integrity means doing the right thing, even when no one is looking. As individuals and as a company, we hold ourselves accountable. We are determined to do what’s right, even when it’s not easy.

There’s always an opportunity to grow and shine! Our team never focuses on the obstacles in our way. We focus on finding an innovative solution. And along the way, we’ll identify opportunities to improve our processes.

If there’s a better way to get the job done, we’re determined to find it. Our team continuously audits and optimized our processes, products, and services to give you the best possible results. Nothing excites us more than progress.

Who You Work With

When you work with Citizen, you get more than just a marketing strategy. You have access to an entire dedicated team of marketing specialists.

From copywriting to web development, every element of your marketing mix is in the hands of an expert. The result is a robust program that’s finely tuned to represent your brand and elevate your organization.

The Team

Your marketing strategy starts here. You’ll work with a dedicated marketing director or manager to define your brand, outline your goals, and build a plan to get you there.

Jill

Director of Accounts

Shy

Director of Accounts

Shelbi

Director of Accounts

Jeff

Director of Accounts

Bryan

Director of Accounts

Robin Laurenson

Marketing Manager

Building an industry-leading website is a big undertaking. Your dedicated project manager or coordinator oversees all the moving parts of building your site and ensures we deliver on time, error-free, and above your expectations.

Jordan

Website Fulfillment Manager

Dani

Project Manager

Hayley

Project Coordinator

Mariam

Project Coordinator

Sheena

Project Coordinator

Your organization has something to say, and our content writers will help you say it. The content strategy team creates custom website content in a tone and voice that is uniquely yours.

Kaia

Content Strategy Lead

Kristy

Senior Copywriter

Our designers are masters of the first impression. They use colors, imagery, typography, and textures to draw the user’s eye and capture their attention.

Peyman

Senior Graphic Designer

Caitlin

Graphic Designer

Diana

Senior Graphic Designer

Sonia

Graphic Designer

Website developers bring your website to life. Using best practices and intense attention to detail, they ensure your site is equipped to outperform the industry average.

Salim

Manager of Website Development

Anastasiia

Website Developer

Ben

Website Developer

How do you forge a connection with your audience? Our brand engagement team puts your content in front of users and encourages them to interact.

Tyler

Manager of Brand Engagement

Jared

Business Development Representative

Rob

Business Development Representative

Lauren

Member Engagement Specialist

Tracy

Marketing Coordinator

Marketing scientists use data to put your message in front of the right people. Whether they’re bidding on keywords or implementing automation, they make your time and money go further.

Alex

Director of Digital Advertising and SEO

Ashley

Manager of Marketing Science & SEO

Payton

Senior Analyst

Brynn

Senior SEO Specialist

Arsha

SEO and Marketing Science Coordinator

Kellan

SEO and Marketing Science Coordinator

Trevor

Marketing Scientist

Alejandra

Jr. Marketing Scientist

Maria

Jr. Marketing Scientist

Yaseen

Jr. Marketing Scientist

Our directors are innovators—experts who create exciting new solutions that push us forward and make us better in every possible way.

Anne-Louise

Creative Director

John Van Dorp

Director of Technology & Ops

Every ship needs a navigator. Karim and Kevin are ours. They keep us focused on their vision: to serve senior living professionals with transparent and ethical marketing options.

Kevin Wilhelm

President

Karim Ali

Co-Founder & CFO

Wade Horb

Vice President of Sales & Member Success

Jason Wellman

Vice President of Ops & Member Solutions

Joe Van Kampen

Vice President of Business Development

instagram facebook facebook2 pinterest twitter google-plus google linkedin2 yelp youtube phone location calendar share2 link star-full star star-half chevron-right chevron-left chevron-down chevron-up envelope fax