The CITIZEN Story
CITIZEN exists because we saw a need in the senior living space.
Our parent company, POD Marketing, was approached by an automation software provider to help their senior living clients implement marketing automation strategies.
As we worked with these communities, we started to recognize a need for transparent and cost-effective marketing strategies that take their unique needs and goals into consideration. As solution-focused people, we wanted to fill that gap.
Today, we are proud to provide senior living communities with ethical and empathetic marketing strategies tailor-made for your industry. We know our methods work, and we would love to show you how.
Our Core Values
We’ve all got different skill sets, and we use them to highlight and elevate each other’s work. When all is said and done, you get a refined product that goes way above and beyond the industry standard.
Integrity means doing the right thing, even when no one is looking. As individuals and as a company, we hold ourselves accountable. We are determined to do what’s right, even when it’s not easy.
There’s always an opportunity to grow and shine! Our team never focuses on the obstacles in our way. We focus on finding an innovative solution. And along the way, we’ll identify opportunities to improve our processes.
If there’s a better way to get the job done, we’re determined to find it. Our team continuously audits and optimized our processes, products, and services to give you the best possible results. Nothing excites us more than progress.
Who You Work With
When you work with CITIZEN, you get more than just a marketing strategy. You have access to an entire dedicated team of marketing specialists.
From copywriting to web development, every element of your marketing mix is in the hands of an expert. The result is a robust program that’s finely tuned to represent your brand and elevate your organization.
The Team
Account Directors
Your marketing strategy starts here. You’ll work with a dedicated marketing director or manager to define your brand, outline your goals, and build a plan to get you there.
Bryan
Director of Accounts
Stephanie
Enterprise Account Coordinator
Internal Marketing
Jessica
Content & Brand Strategist
Marissa
Graphic Designer
Website Fulfillment & Development
Building an industry-leading website is a big undertaking. Your dedicated project manager or coordinator oversees all the moving parts of building your site and ensures we deliver on time, error-free, and above your expectations.
Salim
Director of Websites & Member Support
Justin
Project Coordinator
Chris
Project Manager
Mariam
Team Lead
Content Writing & Strategy
Your organization has something to say, and our content writers will help you say it. The content strategy team creates custom website content in a tone and voice that is uniquely yours.
Zoey
Team Lead
Graphic Design
Our designers are masters of the first impression. They use colors, imagery, typography, and textures to draw the user’s eye and capture their attention.
Diana
Manager of Graphic Design & Art Direction
Kehna
Graphic Designer
Caitlin
Graphic Designer
Brand Engagement
How do you forge a connection with your audience? Our brand engagement team puts your content in front of users and encourages them to interact.
Tanya
Manager of Organic Social Media
Search Engine Optimization
Brynn
Manager of SEO
Boris
SEO Specialist
Marketing Science & Automation
Marketing scientists use data to put your message in front of the right people. Whether they’re bidding on keywords or implementing automation, they make your time and money go further.
Ashley
Manager of Digital Advertising
Yaseen
Marketing Scientist
Trevor
Marketing Scientist
Frances
Marketing Scientist
Payton
Senior Marketing Automation and Data Analytics Specialist
Aaron
Marketing Automation Specialist
Directors
Our directors are innovators—experts who create exciting new solutions that push us forward and make us better in every possible way.
Michelle
Director of Marketing & Communications
John Van Dorp
Director of Technology & Ops
Kellie
Director of Creative Services
Executive Team
Every ship needs a navigator. Karim and Kevin are ours. They keep us focused on their vision: to serve senior living professionals with transparent and ethical marketing options.
Kevin Wilhelm
President
Karim Ali
Co-Founder & CFO
Wade Horb
Vice President of Sales & Member Success
Jason Wellman
Vice President of Ops & Member Solutions
Joe Van Kampen
Vice President of Business Development
The Opportunities
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CITIZEN
- 140 10 Ave SE #1700
- Calgary, AB T2G 0R1
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P: 1.403.903.3703
[email protected]