Organic Social Media

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Connecting With Users

For most, choosing a senior living community for their loved ones is a profoundly personal experience. So how do you develop a personal bond with the families of potential residents before they make a decision, let alone move in?

Social media is the ideal way to express your brand values, engage with interested family members, and introduce them to your community’s daily life.

Our social media experts develop a custom strategy to pull back the curtain on community life and put some concerns to rest.

The Process

You’ll start with what we call a discovery session—your opportunity to meet your social media strategist and their opportunity to get to know you and your organization. They’ll ask you a range of questions about your goals, demographics, and brand persona. 

With all this information, your strategist will identify three content pillars and build your custom strategy around them. Then, once you’ve approved this strategy, they’ll schedule the content to appear on your desired platforms at the ideal times. 

At the end of the quarter, you’ll meet with your strategist again to talk about the results you’ve seen and discuss where you’d like to go next.

Google Premier Partners

As a certified Google Premier Partner, Citizen is fully trained in Google Ads best practices. This distinction means that we’ve demonstrated skill and expertise in advertising, and Google is happy to stand behind the work we do.

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