Social Media Solutions for Senior Living Communities
For most, choosing a senior living community for their loved ones is a profoundly personal experience. So, how do you develop a personal bond with the families of potential residents before they make a decision, let alone move in?
Social media is the ideal way to express your brand values, engage with interested family members, and introduce them to your community’s daily life.
Your audience is already online—what are you doing to reach them? Social media is a critical tool for creating and building relationships in the digital age, even in the senior living space. Up to 71.5% of future residents move into a senior living community looking for more social contact and opportunities for connection. Your team works hard every day to create amazing experiences in your community. Social media is how you show that to the right people.
How Social Media Can Help Solve Your Challenges in Senior Living
Your Common
Challenges
Our Social Media solution addresses common challenges faced by senior living communities, including:
Finding Time for Social Media
Brainstorming concepts, creating content, posting, and engaging is incredibly time-consuming. Let us do it for you so you can focus your time elsewhere.
Standing Out From Competitors
How do you show up different from your competitors? Social media gives you the opportunity to present your communities best qualities and stand out from the rest.
What are the Long-Term
Benefits?
By leveraging our Social Media solution, senior living communities can experience a range of long-term benefits, including
Stay Top-Of-Mind
Social media can help you build a trustworthy online presence by showing potential residents and their families what you specialize in and what your current residents enjoy about your community.
Create Authority in the Space
Consistent social media activity can help you gain a competitive edge by staying top-of-mind for potential new residents and their families.
Our Solution
We have developed two Social Media solutions designed to help communities that want a more hands-on approach or more hands-off. Our two options are:
Foundation:
- Simplified Social Media Management: Streamline your social media presence with scheduled posts and profile optimization.
- Consistent Content: Regular posts to keep your audience engaged.
- Expert Support: Professional guidance to ensure your Meta Business Account is optimized and effective.
Mastermind:
- Enhanced Engagement: Increased posting frequency and custom content to highlight community events and features.
- Comprehensive Support: Weekly management of comments and DMs to foster community interaction.
- Data-Driven Insights: Monthly and quarterly reporting to track performance and optimize strategy.
- Boosted Reach: Monthly boosted posts to extend your reach and impact.
- Personalized Guidance: Regular coaching and a custom content calendar to empower your team.
Product Features
| Set Up Deliverables | Foundation | Mastermind |
|---|---|---|
| Onboarding Call |  |
 |
| Profile Audit & Optimization | |
|
| Content Scheduled | |
|
| Core Deliverables | Foundation | Mastermind |
|---|---|---|
| Frequency of Posting Per Week | 2 | 3 |
| Portfolio-Wide Posts | 8 posts monthly | 8 posts monthly |
| Community-Based Highlights | – | 4 monthly |
| On-Demand Posts | – | 1 post monthly |
| Support & Optimization | Foundation | Mastermind |
|---|---|---|
| Meta Business Account Support | |
|
| Coaching Calls for Directors | |
|
| Comments and DMS Support | – | |
| Performance & Insights | Foundation | Mastermind |
|---|---|---|
| Reporting & Analysis | Quarterly In-Depth Analysis |
Quarterly Check-Ins & Monthly Metric Check-Ins |
| Coaching Calls for Directors | |
|
| Platforms Supported | Foundation | Mastermind |
|---|---|---|
| Reporting & Analysis | Facebook, Instagram, |
Facebook, Instagram, |
| Coaching Calls for Directors | – | |
Corporate Page Add-On
Corporate social media accounts that will be posting the same content as their communities (or similar content that has been adjusted for a corporate audience) will be billed with the same pricing as their communities.
Corporate pages can get their own specific, separate social media strategy for topics like hiring, corporate objectives, culture, and development, at an additional charge.
WHAT OUR MONTHLY COACHING SESSIONS INCLUDE:
- Direct guidance from a dedicated strategist for building social media skills and creating content. Create custom content on your own with personalized support.
- A step-by-step guide to creating better photos and videos in your community
- Guidance and insights for current trends—including trend ideas specific to community goals
- Coaching for a variety of additional topics, including:
- Branding and the purpose of social media
- Goals of social media
- Branding guidleines
- Tone and voice
- Know what to post
- Scheduling content
- Creating a content calendar
- Engaging online
Why Choose Us
When you choose CITIZEN for social media, you’ll benefit from:
Expert Coaching
Meet with a social media expert to receive guidance, tips and updates on social media. Whether it’s recording the newest trending reel or learning about a new algorithm, these coaching sessions will inform you.
Custom Content
Our team goes beyond the standard posts you’re used to seeing on social media and really focuses on your brand ensuring every post reflects your voice and image.
Saving Time
Leave the content creation and posting to us and focus on the bigger-picture strategy for your community
Flat-Rate Management
Managing display advertising at a flat rate provides budget predictability and transparency, ensuring you have clear visibility into your advertising spend.
Drive Community Awareness with Organic Social Media
Social media offers a platform to showcase the unique features and successes of the community, attracting prospective residents and building a positive online reputation. Ready to get your community seen? Book a meeting with our team to learn more.
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