
Empowering Strategy: How CITIZEN Transformed LifeWell’s Marketing Approach
5,700
Organic Search Users (100% Increase)*
1.5M
Ad Impressions*
1,397
Conversions*
*Over a 6 month period
The Challenge
Joe Walter sought a marketing agency that could seamlessly integrate with LifeWell’s operations while delivering the expertise required to achieve occupancy goals across all communities. Recognizing the importance of a strategic approach, he wanted a partner who could handle the complexities of marketing execution with efficiency and precision. This would allow him to dedicate more time to high-level strategic planning rather than being consumed by the demands of day-to-day marketing tasks.
The Solution
CITIZEN stepped in to deliver a comprehensive marketing solution tailored to LifeWell’s needs, incorporating PPC campaigns, marketing automation, and robust SEO strategies. By utilizing these advanced tactics, CITIZEN focused on boosting organic traffic, improving online visibility, and driving meaningful conversions across all LifeWell communities. To ensure an exceptional client experience, CITIZEN provided Joe Walter with a dedicated point of contact, supported by a team of experts skilled in PPC, web development, and creative design, ensuring seamless execution and collaboration.

“At CITIZEN, it is like you have this entire team of subject matter experts from PPC to Web Development to Creative Design, but still have a single point of contact who is always available”
Joe Walter
The Story
Joe Walter, who oversees operations at LifeWell, knew that achieving occupancy goals across multiple communities required more than traditional marketing efforts. He sought a marketing partner who could seamlessly align with LifeWell’s vision while managing the intricacies of execution with expertise and precision. Joe’s focus was on strategic planning and long-term growth, but the day-to-day demands of marketing threatened to distract him from his priorities. After extensive research, he found CITIZEN, a marketing agency known for its holistic and results-driven approach.
CITIZEN quickly stepped in to assess LifeWell’s unique challenges and opportunities, crafting a tailored strategy that included PPC campaigns, marketing automation, and advanced SEO techniques. Their goal was to elevate LifeWell’s online presence, attract organic traffic, and convert website visitors into engaged prospects. To ensure a smooth collaboration, CITIZEN assigned Joe a dedicated point of contact who coordinated seamlessly with his team and kept projects on track. Backed by a team of experts in PPC, web development, and creative design, CITIZEN delivered both strategic insights and flawless execution.
Within months, LifeWell began to see measurable improvements in web traffic, engagement, and occupancy rates across its communities. Joe found himself with more time to focus on high-level strategic initiatives, confident that CITIZEN was effectively managing the day-to-day marketing details. The partnership not only achieved LifeWell’s immediate goals but also set the foundation for sustainable growth in the future. For Joe, finding a marketing agency that could truly integrate with LifeWell was a game-changer, and CITIZEN proved to be the perfect fit.
