Mira Vie Case Study

Driving Success

When Distinctive Living acquires a community, they take over the community’s social media pages. Historically, some communities have posted regularly and effectively engaged their audience, while others have struggled to maintain a consistent presence. To create more consistency, Distinctive Living implemented an “on-demand posting” model: communities would send events or photos to their corporate team, who would then pass them along to us to post.

This worked until the Mira Vie communities were added to the portfolio.

Mira Vie’s communities are extremely active, sharing frequent events, resident activities, and photos. The volume of submissions skyrocketed overnight. Distinctive Living’s internal team suddenly found themselves acting as a middleman for a flood of content, and turnaround times for posting grew longer. Communities began expressing frustration that photos took too long to go live, which defeated the purpose of “on-demand” posting.

We quickly realized that if Mira Vie was just the beginning of a more engaged portfolio, the process wouldn’t scale.

We needed a simpler, automated, and community-friendly solution that didn’t require apps, logins, or training—something effortless for Activity Directors, who already have full workloads.

The idea: make submitting a post as simple as sending a text.

We collaborated with our Automation team to launch a dedicated Text-to-Post phone number for the entire Distinctive Living portfolio. Communities now send photos, videos, and event details directly to the number—just like texting a friend. The content is delivered straight to us, bypassing corporate and eliminating the time-consuming forwarding process.

To support tracking and transparency, the number is connected to a Google Sheet that automatically logs each submission. Distinctive Living can now track participation by community, measure usage, and celebrate top contributors.

Adoption was nearly universal from day one. All Mira Vie communities began using the system, followed by newly launched communities across the portfolio. Communities that previously sent one post a week began sending multiple posts because the process was so quick and convenient.

More organic content also means better performance—organic community posts consistently outperform branded content, resulting in stronger engagement and improved quarterly results.

Suddenly, the once manual “on-demand” system became nearly fully automated—delighting both Distinctive Living’s internal team and the communities themselves. The Text-to-Post system not only solved an operational bottleneck—it transformed how communities contribute to their own storytelling online.