What will actually matter in senior living marketing in 2026?
In this episode of Cup of Joe, Joe is joined by Natasha Scott, Head of Marketing at CITIZEN, to break down the biggest marketing shifts shaping the future of senior living — from AI-driven search and human-first SEO to employee-led content, digital fatigue, and the rise of wellness as the new luxury.
Together, they unpack what’s driving these trends, why traditional strategies are falling flat, and how senior living communities can adapt to connect more authentically with today’s families and tomorrow’s residents.
Whether you’re a senior living operator, marketer, or industry leader, this conversation will help you understand what’s next — and how to prepare now.
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