Referral Agencies Are Wasting Your Money

Referral agencies promise quick leads, but at what cost? In this conversation, Jason Kohler, EVP of Beztak, joins us to share why communities need to rethink how they’re spending marketing dollars. He’ll explain the hidden pitfalls of relying too heavily on referral agencies and how those leads often don’t align with your ideal resident. More importantly, Jason will highlight strategies that Beztak used to reinvest into marketing efforts that built brand awareness and generated the right kinds of inquiries. You’ll leave with fresh ideas to help kickstart your move away from referral agencies and toward marketing that works for you.