About Engrain

Engrain is a leading innovator in interactive technology and data visualization software, transforming how people find, lease, and manage real estate. Their solutions serve diverse property types, including multifamily, senior living, commercial, residential, storage, and retail. At the core of their offerings are SightMap and TouchTour, designed to create immersive, engaging experiences for prospects and residents. Engrain’s proprietary mapping technology and seamless integrations empower real estate professionals to elevate sales, enhance operational insights, and improve customer experiences. They are committed to driving innovation that simplifies decision-making and fosters deeper connections across the property lifecycle. Learn more at engrain.com.

What Engrain Offers

TouchTour is a versatile sales enablement tool tailored for senior living communities. It provides an interactive touchscreen experience that helps seniors and their adult children visualize life within your community—whether in early planning or move-in stages. Its adaptable design sparks meaningful conversations and supports informed decisions across every phase of the sales journey.
SightMap elevates senior living sales with an interactive community map that engages prospective residents, nurtures relationships, and accelerates decision-making. By showcasing your community’s features visually, SightMap helps future residents explore layouts, amenities, and neighborhood context in an intuitive way.

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Tour

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TouchTour Overview

We had Engrain’s kiosks installed that are designed to enhance the customer experience. These kiosks allowed the sales counselor to walk through the entire sensory experience of the community with the prospects, detailing every aspect and feature from architecture, interior design, dining, and programming. Thanks to Engrain, we are better positioned not only to achieve what we set out to do, but to surpass those expectations. For instance, at The Carnegie at Washingtonian Center in Gaithersburg, Maryland, we were able to sell 60 reservations which equated to 60% occupancy before the community even opened its doors. We also sold out of club level before any other unit type. That is a huge feat in this space.

Ann Rimkus

Executive Vice President of Media and Consumer Insights, The Point Group

The goals with our website are obviously centered around increasing lead generation, but we also want to make sure that Atria is a front-runner for residents exploring their options. If a prospect or their family members go to a website and there’s very little information, they will most likely move on to the next. But if they visit a page that has clear pricing, photos and a fully interactive map of what the community looks like, as well as actual reviews from current residents, that increases our consideration odds. The Engrain team knows what they are doing; they are a very well-oiled machine. The implementation team makes the process so easy for us to get started and the support team is available anytime we need to make a revision. SightMap has helped us to transparently and accurately convey what it’s truly like to live in an Atria community, setting us apart from our competitors and attracting more quality residents.

Ashley Lee

Director, Marketing Project Management, Atria Senior Living

Get in Touch With Engrain

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