About Senior Living Pro
Senior Living Pro is a Toronto-based consultancy and training hub led by founder Jodi Flanagan, offering targeted solutions to elevate occupancy performance in senior living communities.
Many senior living communities struggle because occupancy falls below 85%. Often, one sales counselor carries the burden of occupancy, no standardized training exists, and leadership isn’t actively driving sales culture. But with occupancy tied directly to net operating income, that gap can’t persist.
Senior Living Ori offers a four-pronged solution approach that supports the community through structured learning and training.
What Senior Living Pro Offers
Senior Living Pro services include:
- Learning Academy: On-demand video training and downloadable resources focused on relationship-based selling within the 200-day senior living prospect journey.
- Practice Studio: A brand-new AI-powered, fully interactive sales simulation platform.
- Mystery Shop: Industry-specific mystery shopping tailored to senior living—from assessing sales performance to competitive market reviews—with robust reporting and analytics.
- Consulting: 1:1 coaching and advisory services for operators and developers, covering occupancy performance, sales training, lead generation marketing, and development guidance.
Positioned around the innovative concept of the “Revenue Team”, the approach emphasizes cross-functional collaboration—unifying GMs, sales counselors, concierge staff, wellness leads, and others—to collectively drive occupancy and revenue rather than relying on a single individual.
Download Resources
I knew from our first meeting that Jodi had the expertise and wealth of knowledge to help me bring a new property to market. Her energy, enthusiasm and insight kept propelling us forward throughout the course of the project. She was accessible, responsive, innovative, and energizing. What we gained from working with Jodi went well beyond a successful launch. I wouldn’t hesitate to engage her and her team in future projects, or recommend her to my network.
Jennifer Nicoll
Vice President Sales & Marketing, Greenwood Retirement Communities
Senior Living Pro, you are a great team and bring a lot of digital marketing expertise to the table. Senior Living Pro is current and forward looking on senior living and what prospects are looking for. Client focused, responsive and strategic – a pleasure to work with. I would recommend your services as a full service solution.
Lois Cormack
Chief Executive Officer, Spring Living Retirement Communities
peopleCare worked with Jodi Flanagan on several recent projects and we have been thoroughly impressed by the depth of her experience and insight into the Retirement Home industry. Her expertise supported our approach to co-designing campuses of care that offer the right mix of care, services and amenities to meet the unique needs of our communities. Just as important, Jodi has mastered the art and science of balancing the realities of the marketplace with an appreciation of peopleCare’s commitment to creating exceptional experiences for everyone who lives in, works at or visits our Homes.
Megan Allen-Lamb
President peopleCare Communities
Levante Living owns and operates several retirement residences across Ontario. We engaged Jodi Flanagan to help train our sales and marketing teams. She is a wealth of information, a motivational speaker, and has an incredible ability to connect with people. I appreciated the fact that she took the time to get to know our company and followed-up with our team. With her help we were able to take our sales team to the next level. I would highly recommend her services. Thanks for your work, Jodi!
Kim Petersen
Vice President of Design & Brand Strategy, Levante Living
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