SEO Terms You Actually Need to Know

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SEO vs. GEO and so much more!

Search has changed dramatically, and senior living communities are feeling the impact. Families rely on Google to make big decisions, and the way results show up today looks nothing like it did a year ago. Our guide gives you the plain-language essentials—what SEO actually means now, what GEO is, and how it all affects your community’s visibility. No jargon, just clarity.

Inside, you’ll find:

  • Terms every senior living leader should know
  • A simple breakdown of today’s search landscape
  • The difference between SEO and GEO (and why it matters)

Grab your copy and stay ahead of the curve.

Google Premier Partners

As a certified Google Premier Partner, CITIZEN is fully trained in Google Ads best practices. This distinction means that we’ve demonstrated skill and expertise in advertising, and Google is happy to stand behind the work we do.

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