DIRECT MAIL FOR SENIOR LIVING COMMUNITIES
In a digital world, a physical message stands out. Direct mail delivers a tangible connection, placing your community’s story directly into the hands of prospective residents and their families.
It’s a highly targeted, visually engaging, and incredibly effective way to build brand recognition and drive rapid growth. When integrated with a broader digital strategy, direct mail keeps your community top-of-mind, creating an unmissable presence that builds familiarity and trust, two key factors in the decision-making journey.
ADDRESSING MARKETING CHALLENGES IN SENIOR LIVING
Drive Rapid Growth
Quickly build local awareness and generate demand with high-impact campaigns designed to reach the right households in your specific market.
Amplify Key Events
Generate attention and drive attendance for open houses, tours, and limited-time offers. Direct mail is one of the most effective ways to get the right message out, right on time.
Build Lasting Trust
Reinforce credibility with a physical touchpoint. When combined with digital marketing, direct mail creates an omnipresent strategy that positions you as the go-to choice.
Stay Top-of-Mind
Unlike a fleeting digital ad, a mailer has staying power. It remains in the home, providing repeated exposure that keeps your community visible throughout a family’s decision-making process.
OUR SOLUTION
Our direct mail solution is designed for senior living communities looking to aggressively grow occupancy and build brand recognition. We manage the entire process, from strategy and design to execution, ensuring a seamless campaign that delivers results. All quotes include printing and shipping costs.
Custom Design Services
Our creative team can design compelling mailers that capture your brand’s unique story. Choose from several customizable formats:
Postcards
Available in two sizes, postcards are ideal for quick, eye-catching messages. Use them for event announcements, tour invitations, or “coming soon” promotions. Their compact size makes them perfect for grabbing attention with just the right amount of information.
Standard Flyer
When you need a bit more room to tell your story, a flyer gives you the space to include more detail. Great for showcasing images of your community, highlighting amenities, or presenting a simple infographic.
Bi-Fold Flyer
Need to share a lot of information? A bi-fold flyer is your go-to. With multiple panels, it’s ideal for diving deeper into your community’s features, care options, lifestyle offerings, and more—all in an organized, easy-to-digest format.
WHY CHOOSE US
When you choose CITIZEN for your digital awareness ads, you’ll benefit from:
Senior Living Specialization
We live and breathe senior living. Our team knows how to craft messages that resonate deeply with seniors and their families, ensuring your mailer feels personal and compelling.
End-to-End Management
From strategic targeting and creative design to printing and delivery, our team handles every detail, freeing you up to focus on your community.
Integrated Strategy
We don’t just send mail. We build campaigns that work in harmony with your digital efforts, creating a cohesive brand experience that drives stronger results.
Transparent ROI
We build trackable elements like custom URLs, phone numbers, and QR codes into your campaigns, giving you clear insight into their performance and impact.
READY TO PUT THE POWER OF DIRECT MAIL TO WORK FOR YOUR COMMUNITY?
Cut through the digital noise and connect with your local market in a tangible way? Contact us today to learn how a strategic direct mail campaign can help you achieve your occupancy goals.
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