EMAIL MARKETING SOLUTIONS FOR SENIOR LIVING COMMUNITIES
99% of users check their email every day. CITIZEN helps you leverage this powerful and direct channel – one that you fully own and control – as a strategic marketing tool for your communities.
As a marketing tactic, email marketing is highly measurable and delivers one of the highest returns on investment.
Our specialists create engaging emails to inform and educate your residents’ families. Using your own direct channel is the ideal way to consistently demonstrate your value and build lasting trust with your community.
SOLVING YOUR EMAIL MARKETING CHALLENGES
Your email list provides a direct and powerful means of communication to nurture relationships with prospective families and keep current residents’ loved ones engaged and informed.
Our brand engagement specialists create eye-catching emails to inform and educate your residents’ families. You want to demonstrate your value, and email is the ideal way to do it.
Share Engaging Content
Tailor content to reflect the unique needs and concerns of each audience segment. Reach your audience where they are and with the information that is important for them at the time.
Measure Campaign Success
We simplify campaign analytics, providing you with clear, actionable insights into open rates, click-through rates, and conversions.
Build Stronger Relationships
Consistent communication builds trust and fosters a deeper sense of connection with your community.
Show your community you know them with consistent, valuable, personalized content.
Cost-Effective Engagement
Email marketing is a cost-effective way to nurture leads, keeping your marketing budget efficient while improving engagement over time.
OUR SOLUTION
A well-crafted email is one of the most effective ways to engage with your audience, and our team is here to make that happen.
We build your complete email strategy, from a content plan with carefully chosen topics to designing emails your audience actually wants to read. Every element reflects your unique brand while we monitor metrics to ensure the right message lands at the right time.
Your database of current and prospective families is a powerful asset. We help you leverage it to build lasting loyalty and reinforce the value of your community.
WELCOME SERIES ADD-ON
Our Welcome Series solution is designed to help you make a lasting first impression.
It’s an easy and automated way to connect with new residents and nurture relationships from the start.
This series complements your email marketing strategy, creating an experience that sets the tone for a positive, lasting connection with your communities.
WHY CHOOSE US
When you choose CITIZEN for your email marketing, you’ll benefit from:
Tailored Solutions
Our solutions are designed exclusively for senior living communities, ensuring your campaigns are tailored to your community’s unique needs and objectives.
Expertise and Support
Our team of experts, including dedicated Account Managers and Email Strategists, will be by your side every step of the way, offering guidance and support to help you achieve your marketing goals.
Continual Improvements
With CITIZEN, you’ll have the data you need to make informed decisions, ensuring your campaigns consistently drive results and support your marketing goals.
Peace of Mind
Senior living communities must comply with strict regulations, including HIPAA and other privacy laws. Our team takes care of it so you can focus on what matters—your residents.
The Opportunities
Join a team that brings expertise and passion for the senior living industry together.
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DRIVE ENGAGEMENT AND CONVERSIONS WITH EMAIL MARKETING
Ready to start engaging your audience with effective email campaigns? Fill out the form below to get in touch with one of our marketing experts.