BETTER LEADS FOR LESS MONEY
Turn more leads into residents. Our marketing automation engine engages every inquiry from their first click to move-in day.
Our Marketing Automation program seamlessly integrates leads from your digital or traditional marketing efforts into your CRM, leveraging platforms many communities already use, like Active Demand, Further, or HubSpot.
Next, our system automatically sends them helpful information tailored to their specific interests. These timely emails build trust and keep your community top-of-mind while they make their decision.
Finally, when a new resident moves in, we analyze the marketing journey that brought them to you. This insight allows us to constantly refine your strategy, making your marketing smarter and more effective.
ADDRESSING MARKETING CHALLENGES IN SENIOR LIVING
We deliver personalized, automatic follow-up that builds trust and drives action, ensuring no opportunity is ever missed. It’s the smarter way to grow your occupancy.
Quality Leads
Our automation focuses on attracting and converting the right prospects.
We find leads who are a genuine fit for your community, so your sales team can invest their time wisely.
Increased Occupancy Rates
Drive meaningful traffic and capture useful data to tailor your marketing to the right audience.
This helps your sales team identify and qualify the right people for your community.
Credibility
Timely, personalized communication builds credibility.
Our proven process nurtures relationships at every step of the journey, establishing your community as a trusted authority.
Streamline Processes
Let automation handle the repetitive tasks.
We streamline the sales process to free up your team for what matters most: connecting with your future residents.
OUR SOLUTION
Our Marketing Automation services will help you save valuable resources by streamlining repetitive tasks and processes in your day-to-day.
Your Marketing Automation solution is tailored to your community’s needs, which includes:
CRM Integration
We integrate with your existing Customer Relationship Management program to instantly populate your online leads to your CRM platform.
We then set up personalized touch points with your team to make sure they can follow up.
Data Collection & Analysis
Understand who your users are and where they are coming from to align your marketing messaging more effectively and increase on-site conversions.
Ongoing Reporting
We’ll meet monthly with you to review your dashboard and ensure your automation strategy is working properly, or to make adjustments as needed based on your unique goals.
Email & Text Outreach
Seamlessly automate your messaging with our Marketing Automation solutions. Notify clients of upcoming tours, thank them for downloading a guide, and much more.
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WHY CHOOSE US
When you choose CITIZEN for your senior living website, you’ll benefit from:
Seamless CRM Integration
We partner with major Marketing Automation softwares like Active Demand, Further and Hubspot, which seamlessly integrate with most CRMs.
Scalable Solutions
Whether you operate a single community or multiple locations, CITIZEN’s automation tools are built to scale, offering consistent service levels and results as you grow.
Regular Performance Reporting
Meet with us monthly to review your dashboard and ensure your automation strategy aligns with your goals.
Comprehensive Lead Nurturing
Go beyond lead generation to nurture prospective residents through the sales funnel, supporting them with relevant content until they’re ready to decide.
SAVE TIME WITH MARKETING AUTOMATION
Stop wasting time on tedious, repetitive marketing tasks.
Get in touch with one of our CITIZEN experts to see how Marketing Automation can help you save more time, more money, and focus on what really matters: your community’s residents.
The Opportunities
Join a team that brings expertise and passion for the senior living industry together.
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