Boost Occupancy. Simplify Follow-Up. Track Results.

Turn more leads into residents. Our full-service marketing automation system is the bridge between your marketing efforts and your sales team, engaging every lead from their first click to move-in day.

We automate your follow-up, nurture prospects with personalized communication, and provide clear, data-driven insights into what’s working.

The result is a powerful, efficient engine that captures every opportunity, empowers your sales team, and ensures no lead ever slips through the cracks.

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ADDRESSING MARKETING CHALLENGES IN SENIOR LIVING

In the senior living industry, a delayed response can mean a lost move-in.

We deliver the smarter, faster, and more personalized follow-up that builds trust and drives action, ensuring no opportunity is ever missed.

Solve Slow Follow-Up

Families expect a quick, personal response.

Our system ensures every inquiry receives an immediate, relevant reply, keeping your community top-of-mind.

Empower Overwhelmed Sales Teams

Free your team from manual, time-consuming nurturing tasks.

We automate the follow-up process so they can focus on building relationships and booking tours with the most engaged leads.

Eliminate a Lack of Visibility

Stop wondering about your marketing ROI. We provide a clear, comprehensive dashboard that tracks every lead source, giving you the data you need to make smarter investment decisions.

Prevent Missed Opportunities

With an automated system tracking every interaction, you can be confident that every lead is being captured, routed, and nurtured effectively through your sales funnel.

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OUR SOLUTION

Our Marketing Automation solutions are designed to meet you where you are. Choose the tier that best aligns with your community’s goals and resources.

Tier 1: Lead Management Essentials

This foundational tier is designed to capture, route, and track every lead with precision and efficiency.
It’s the perfect solution for communities looking to build a rock-solid system that ensures every inquiry is handled quickly and no opportunity is missed.

WHAT’S INCLUDED:

Webform & CRM Setup

Capture every inquiry from your website and seamlessly sync it with your CRM, empowering your sales team with real-time data.

Instant Lead Alerts

Notify your team via email or SMS the moment a new lead comes in, enabling the rapid follow-up that converts interest into action.

Performance Dashboard

Make smarter, data-driven marketing decisions with a clear, consolidated view of all your lead sources and campaign results.

Dynamic Call Tracking

Attribute every call to the right marketing channel, giving you clear insight into your ROI and what’s driving inquiries.

Automated Tour Scheduling

Simplify the booking process for families and reduce no-shows with automated reminders, freeing up your team’s time.

Automated Email Responders

Instantly confirm a new lead’s inquiry with an automated email response, building immediate trust and engagement.

Tier 2: Enhanced Lead Nurturing

Built on the foundation of our Essentials tier, this advanced solution is for communities ready to proactively nurture relationships at scale.
We design and implement strategic, multi-touch email campaigns that keep your community top-of-mind and guide prospects through their decision-making journey.

TIER 2 INCLUDES EVERYTHING IN TIER 1, PLUS:

Customer Journey Workshop

Collaborate with our strategists to map your ideal customer journey, building a powerful foundation for effective, long-term nurturing.

Post-Tour Follow-Up

Automatically gather crucial feedback after a tour and continue the conversation, helping to accelerate the decision-making process.

Custom Email Builds

Receive professionally designed and written emails for each campaign, ensuring your communication is always on-brand and engaging.

Multi-Faceted Drip Campaigns

Stay top-of-mind with automated, personalized email series for new inquiries, cold leads, and long-term prospects, building trust at every stage.

End-to-End Campaign Execution

Rely on our experts to design, build, and manage every technical aspect of your campaigns, ensuring flawless execution and providing clear performance data.

Advanced Performance Dashboards

Gain deeper insights with dedicated performance dashboards for each individual campaign, allowing for precise optimization and strategy refinement.

WHY CHOOSE US

When you choose CITIZEN for your senior living website, you’ll benefit from:

Seamless CRM Integration

We partner with major Marketing Automation softwares like Active Demand, Further and Hubspot, which seamlessly integrate with most CRMs.

Scalable Solutions

Whether you operate a single community or multiple locations, CITIZEN’s automation tools are built to scale, offering consistent service levels and results as you grow.

Regular Performance Reporting

Meet with us monthly to review your dashboard and ensure your automation strategy aligns with your goals.

Senior Living Expertise

Our team of strategists designs, builds, and manages your automation system for you. We understand the nuances of the senior living sales cycle and create strategies that resonate with your specific audience.