SOCIAL MEDIA SOLUTIONS FOR SENIOR LIVING COMMUNITIES
Choosing a senior living community is a profoundly personal decision, built on trust and a sense of connection.
Organic social media is where you build that bridge, offering families a genuine window into your community’s daily life, unique values, and vibrant culture long before they ever visit.
Your team works hard every day to create amazing experiences for your residents. Our social media strategies are designed to capture that authentic story and share it with the right audience, transforming your online presence into a true reflection of the life and connection found within your walls.
OUR SOLUTION
Choose the level of support that’s right for you. Our two Social Media solutions are designed to fit your team’s resources and goals.
Foundation
- Simplified Social Media Management: Streamline your social media presence with scheduled posts and profile optimization.
- Consistent Content: Regular posts to keep your audience engaged.
- Expert Support: Professional guidance to ensure your Meta Business Account is optimized and effective.
Mastermind
- Enhanced Engagement: Increased posting frequency and custom content to highlight community events and features.
- Comprehensive Support: Weekly management of comments and DMs to foster community interaction.
- Data-Driven Insights: Monthly and quarterly reporting to track performance and optimize strategy.
- Boosted Reach: Monthly boosted posts to extend your reach and impact.
- Personalized Guidance: Regular coaching and a custom content calendar to empower your team.
PRODUCT FEATURES
Corporate Page Add-On
Corporate social media accounts that will be posting the same content as their communities (or similar content that has been adjusted for a corporate audience) will be billed with the same pricing as their communities.
Corporate pages can have their own specific, separate social media strategy for topics such as hiring, corporate objectives, culture, and development, at an additional charge.
MONTHLY COACHING SESSIONS
Dedicated Strategy & Support
Receive direct, one-on-one guidance from a dedicated strategist. We provide the personalized support and expertise you need to confidently create your own custom content and grow your skills.
Workflow & Engagement
Master the day-to-day management of your social media. We provide coaching on how to build a content calendar, schedule posts efficiently, and engage with your online community to build lasting relationships.
Content Creation & Storytelling
Learn what content resonates with your audience and how to capture it beautifully. We provide step-by-step guidance for creating higher-quality photos and videos, along with insights on current trends tailored to your community.
Brand & Strategy Foundation
We help you build a strong foundation by defining your brand’s unique purpose, voice, and goals on social media, ensuring every post is strategic and intentional.
WHY CHOOSE US
When you partner with CITIZEN, you get a dedicated team that acts as an extension of your own. We are focused on one thing: telling your story to build authentic connections and drive results.
Senior Living Specialization
We live and breathe senior living. Our team understands the nuances of connecting with prospective residents and their families online, ensuring your social media strategy is always insightful, empathetic, and effective.
Data-Driven Strategy
Our approach is built on a foundation of clear, measurable goals. We track what works and what doesn’t, constantly refining our strategy to ensure your social media efforts are contributing to your business objectives.
Authentic Storytelling
We go beyond generic posts to capture the true heart of your community. Every piece of content is custom-crafted to reflect your unique brand, voice, and values, creating a social media presence that is genuinely yours.
A True Strategic Partnership
We are your partners in growth. Whether you prefer a hands-on or hands-off approach, our focus is always on providing the expert guidance and support you need to achieve your goals.
The Opportunities
Join a team that brings expertise and passion for the senior living industry together.
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DRIVE COMMUNITY AWARENESS WITH ORGANIC SOCIAL MEDIA
Social media offers a platform to showcase the unique features and successes of the community, attracting prospective residents and building a positive online reputation.
Ready to get your community seen? Book a meeting with our team to learn more.