SEARCH ENGINE MARKETING THAT REACHES THE RIGHT AUDIENCE
Let’s make every dollar in your advertising budget count. When a family is actively searching for senior living, you need a powerful strategy that puts your community at the top of their list, right now.
Pay-per-click (PPC) advertising is a great way to connect with this high-intent audience, ensuring your investment is working to capture interest at the exact moment of need.
Our experts design precision-targeted PPC campaigns that convert your ad spend into qualified tours and measurable growth. We make sure every dollar is aimed at the one thing that matters most: growing your community.
ADDRESSING MARKETING CHALLENGES IN SENIOR LIVING
When you choose CITIZEN, you work with a dedicated team of marketing experts who specialize exclusively in the senior living industry. We know what works, because we’ve done it before.
Stand Out From the Crowd
Differentiate yourself in a crowded marketplace by boosting your brand recognition and establishing your community as the top choice for seniors in your region.
Better Online Visibility
Enhance your online visibility by employing targeted strategies to reach your audience, attract high-quality leads to your community, and boost occupancy rates.
Grow Occupancy Rates
Achieve impactful outcomes and boost resident bookings by strategically marketing your community to your intended audience.
Boost Brand Awareness
Create a robust online presence and foster trust within your community and among residents by maintaining consistent branding and messaging across all platforms.
OUR SOLUTION
Our proven strategies are designed to achieve one goal: driving the measurable results and occupancy growth your community deserves.
Search Capture
Your ads appear at the exact moment a family is searching for senior living solutions in your specific geographic area. This ensures your budget is used with maximum efficiency, as you only pay when someone clicks on your ad.
Campaign Creation
Collaborate with your dedicated Account Manager and Marketing Scientist to develop campaigns that align with your goals, target the right audience, and focus on specific keywords.
Ongoing Optimization
A successful campaign is never “set and forget.” Our team continuously monitors and refines all aspects of your campaigns, including budget, keywords, and audience targeting, to maximize your return on investment and ensure your strategy evolves with your goals.
WHY CHOOSE US
When you choose CITIZEN for your senior living website, you’ll benefit from:
Tailored Keyword Targeting
We strategically target keywords specific to your community’s offerings and location, ensuring that your PPC ads reach individuals actively looking for what you provide.
Expert Campaign Management
Our Marketing Science team works closely with you to craft customized PPC campaigns, leveraging expert knowledge to reach the right audience at the right time.
Continuous Optimization
PPC campaigns are constantly optimized for performance. Whether it’s tweaking keywords, adjusting budgets, or refining targeting strategies, we ensure your campaigns perform best.
Cost Effective
With PPC, you only pay when someone clicks on your ad, ensuring you get the most out of your marketing budget and only invest in leads that matter.
REACH THE RIGHT AUDIENCE WITH PPC
Looking to boost your community’s online visibility and draw in more residents?
Reach out to us today to set up a complimentary consultation and learn how PPC and Search Engine Marketing can help you meet your community goals!
The Opportunities
Join a team that brings expertise and passion for the senior living industry together.
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