

IMPROVE YOUR ORGANIC RANKINGS WITH SEO
Being in the top spot of the search engine results page matters. A specialized SEO strategy designed by CITIZEN and customized for each of your communities can get you there.
If your communities aren’t at the top of the results, you’re missing out on valuable connections with families who are ready to learn more and book a tour.
Our SEO specialists build custom strategies designed for the future of search. We constantly adapt to changing consumer behaviors, optimizing for traditional search on Google and Bing as well as new AI-powered answers.
This improves your digital authority and helps the right families find you, wherever they are searching.

ADDRESSING MARKETING CHALLENGES IN SENIOR LIVING
At CITIZEN, we don’t believe effective SEO is about hacks or tricks. We know what works, and we know how to create a strategy that evolves along with your long-term goals.
Our SEO solutions cover the topics your market cares about, building authority and expertise that shows Google you’re trustworthy.
What you get:
Stand Out From the Competition
Effective SEO puts you ahead of your competition and builds your credibility.
Our strategies are designed to build your authority on Google, ensuring the right people find you first.
Increased Occupancy Rates
Our SEO strategy increases your community’s visibility in the right places.
The result is more qualified traffic, more scheduled tours, and sustainable growth for your community.
Reach Local Audiences
Maximize your marketing spend with an SEO strategy that targets the local market you actually want to reach.
With citation management and local keyword optimization, you’ll broaden your reach in a targeted way.
Streamline Processes
We optimize your website and blogs for local searchers, building the trust that turns your neighbors into new residents.
This means more productive conversations, more scheduled tours, and a more direct path to growing your occupancy.

OUR SOLUTION
No matter your starting point, we design custom SEO strategies tailored to your budget and drive sustainable growth for a single community or an entire portfolio.
Not sure where to start? No problem. Book a consultation and we’ll be happy to answer all your questions.
SEO PACKAGES DESIGNED FOR SENIOR LIVING
SEO BASE Great for getting started with essential SEO services | SEO 1 A comprehensive step-up to enhance your community’s visibility | SEO 2 Reach more potential residents through more robust content | SEO 3 Our all-inclusive package for maximum digital reach and impact | |
---|---|---|---|---|
BI-ANNUAL STRATEGY REVIEW | ✓ | ✓ | ✓ | ✓ |
BI-ANNUAL WEBSITE TUNE-UP | ✓ | ✓ | ✓ | ✓ |
ENHANCED ONLINE CREDIBILITY | ✓ | ✓ | ✓ | ✓ |
QUARTERLY PERFORMANCE REPORT | ✓ | ✓ | ✓ | ✓ |
GOOGLE BUSINESS PROFILE POSTS | ☐ | ✓ |
Your custom strategy includes: • 3 Blogs • 2 Blogs + Custom Graphic or • Mix of Blogs & GBP Posts |
Your custom strategy includes: • 3 Blogs • 2 Blogs + Custom Graphic or • Mix of Blogs & GBP Posts |
MONTHLY CONTENT CREATION | 1 Blog | 1 Blog |
• 2 Blogs + Premium Blog & Graphic or • Mix of Blogs & GBP Posts |
• 2 Blogs + Custom Graphic + Premium Blog & Graphic or • Mix of Blogs & GBP Posts |

WHY CHOOSE US
Our team’s deep senior living expertise means we know exactly how to connect your community with families who are searching for you.
Data-Driven Strategy
Our SEO approach isn’t one-size-fits-all. It’s built on robust research, performance tracking, and data analysis.
Industry Expertise
Our SEO strategies are tailored to resonate with seniors and their families, ensuring your community stands out where it matters most.
Enhanced Local SEO
We prioritize local SEO tactics, from optimizing your Google Business Profile to managing citations, so families nearby can easily find your community.
Flexible Solutions
We know every senior living community has different needs and budgets. Our flexible SEO solutions allow you to choose the right level of support based on your goals.
REACH MORE RESIDENTS WITH SEO
Ready to elevate your community’s digital visibility and connect with more families?
Book a free consultation with our SEO experts today to explore a tailored approach that drives growth and helps your community thrive.



The Opportunities
Join a team that brings expertise and passion for the senior living industry together.