Search Engine Optimization

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IMPROVE YOUR ORGANIC RANKINGS WITH SEO

Being in the top spot of the search engine results page matters. A specialized SEO strategy designed by CITIZEN and customized for each of your communities can get you there.

If your communities aren’t at the top of the results, you’re missing out on valuable connections with families who are ready to learn more and book a tour.

Our SEO specialists build custom strategies designed for the future of search. We constantly adapt to changing consumer behaviors, optimizing for traditional search on Google and Bing as well as new AI-powered answers. 

This improves your digital authority and helps the right families find you, wherever they are searching.

ADDRESSING MARKETING CHALLENGES IN SENIOR LIVING

At CITIZEN, we don’t believe effective SEO is about hacks or tricks. We know what works, and we know how to create a strategy that evolves along with your long-term goals. 

Our SEO solutions cover the topics your market cares about, building authority and expertise that shows Google you’re trustworthy. 

What you get:

Stand Out From the Competition

Effective SEO puts you ahead of your competition and builds your credibility.

Our strategies are designed to build your authority on Google, ensuring the right people find you first.

Increased Occupancy Rates

Our SEO strategy increases your community’s visibility in the right places.

The result is more qualified traffic, more scheduled tours, and sustainable growth for your community.

Reach Local Audiences

Maximize your marketing spend with an SEO strategy that targets the local market you actually want to reach. 

With citation management and local keyword optimization, you’ll broaden your reach in a targeted way.

Streamline Processes

We optimize your website and blogs for local searchers, building the trust that turns your neighbors into new residents.

This means more productive conversations, more scheduled tours, and a more direct path to growing your occupancy.

SEO BASE Great for getting started with essential SEO services SEO 1 A comprehensive step-up to enhance your community’s visibility SEO 2 Reach more potential residents through more robust content SEO 3 Our all-inclusive package for maximum digital reach and impact
BI-ANNUAL STRATEGY REVIEW
BI-ANNUAL WEBSITE TUNE-UP
ENHANCED ONLINE CREDIBILITY
QUARTERLY PERFORMANCE REPORT
GOOGLE BUSINESS PROFILE POSTS Your custom strategy includes:
• 3 Blogs
• 2 Blogs + Custom Graphic
or
• Mix of Blogs & GBP Posts
Your custom strategy includes:
• 3 Blogs
• 2 Blogs + Custom Graphic
or
• Mix of Blogs & GBP Posts
MONTHLY CONTENT CREATION 1 Blog 1 Blog • 2 Blogs + Premium Blog & Graphic
or
• Mix of Blogs & GBP Posts
• 2 Blogs + Custom Graphic + Premium Blog & Graphic
or
• Mix of Blogs & GBP Posts

WHY CHOOSE US

Our team’s deep senior living expertise means we know exactly how to connect your community with families who are searching for you.

Our SEO approach isn’t one-size-fits-all. It’s built on robust research, performance tracking, and data analysis.

Our SEO strategies are tailored to resonate with seniors and their families, ensuring your community stands out where it matters most.

We prioritize local SEO tactics, from optimizing your Google Business Profile to managing citations, so families nearby can easily find your community.

We know every senior living community has different needs and budgets. Our flexible SEO solutions allow you to choose the right level of support based on your goals.

The Opportunities

Join a team that brings expertise and passion for the senior living industry together.

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