CUSTOM SENIOR LIVING WEBSITES THAT GET RESULTS
Your website is where you build trust with potential residents and their families. We create a digital experience that’s as impressive as your community itself.
We’ll learn your story, then share it in a way that educates your target market with empathy and clarity on a beautiful, responsive website.
A high-converting website is just the start. Let’s pair it with a targeted digital marketing membership to help you reach heights you never thought possible.
SOLVING MARKETING CHALLENGES IN SENIOR LIVING
Whether you need a single, robust website for your organization or dozens of sites reflecting each community’s unique experience, your CITIZEN team takes a strategic approach tailored to your goals.
INDUSTRY KNOWLEDGE
CITIZEN is a leader in senior living marketing. We deeply understand your business goals, and have a proven track record to back it up.
Stand Out from Competitors
No two communities are the same.
We ensure your site accurately reflects your brand and effectively showcases your unique value proposition.
Meet Accessibility & Compliance
We understand senior living regulations and ensure your website is ADA-compliant, meeting or exceeding accessibility standards.
LONG-TERM BENEFITS
Your senior living website serves as the mission control center for all your digital marketing efforts. Let us build that essential foundation for you in a way that produces tangible results.
Improve On-Site SEO
Every CITIZEN website is written and designed with search engine optimization best practices in mind.
Show up where potential residents and their families are looking.
Show Authority & Credibility
We build websites that do more than reflect your brand—they drive results. We merge beautiful design with intuitive function, creating a digital experience that turns curious visitors into scheduled tours.
OUR SOLUTION:
FULLY CUSTOM WEBSITES THAT PERFORM
Your community is one of a kind; your website should be, too.
We apply deep senior living expertise and proven marketing strategies to build a website that captures your unique spirit and is engineered to achieve your business goals.
- Own Your Website: Why invest your time and money into a website that you’re only “renting” from your agency? You own your website at CITIZEN, so you can build an incredible foundation for your brand and marketing efforts today while planning for the future.
- Industry Expertise: CITIZEN websites comply with the Fair Housing Act, the Americans with Disabilities Act, and marketing and accessibility best practices. Rest assured that your website will be both beautiful and compliant.
- Website Options: We offer a range of websites tailored to your budget and goals, from fully customized enterprise website packages to scalable options for multiple communities.
WEBSITE BRANDING OPTIONS
We recognize that every community operates differently, so we offer options to help you meet your business goals and get your new websites up and running.
DITTO: ONE BRAND, MANY COMMUNITIES
Do you manage multiple communities under one cohesive brand? Our Ditto websites are the answer.
We establish brand consistency across your entire portfolio with a unified design, while still celebrating what makes each location unique. Every site is then customized with handpicked photos and original content that captures the distinct personality of its community.
This strategy strengthens your brand, gives visitors an authentic experience, and boosts each location’s performance on Google.
DIVERGENT: MANY COMMUNITIES, MANY BRANDS
Managing a portfolio of distinct brands requires a balance of consistency and individuality. Our Divergent websites deliver both.
We develop a cohesive, scalable framework that serves as the foundation for your entire portfolio. From there, we customize each site to showcase its unique brand, features, and voice. This approach gives you a suite of websites that are efficient to manage, yet perfectly tailored to capture the spirit of each community.
WHY CHOOSE US
When you choose CITIZEN for your senior living websites, you’ll benefit from a team of experts in your corner.
Ownership
With CITIZEN, you own your website.
This means never having to start from scratch again.
Proven Results
Senior living communities like yours have leveraged our websites to achieve remarkable results and increase occupancy rates. Let us show you how.
Expertise & Support
Our team of experts, including dedicated account managers, content writers, and website designers, will be by your side every step of the way, offering guidance and support to help you achieve your marketing goals.
Custom Branding
Your brand is your promise. We build websites that deliver on it, flawlessly. Our team masterfully translates your brand guidelines, vision, and assets into a digital experience that serves as a seamless extension of your marketing.
INCREASE CONVERSIONS WITH A NEW WEBSITE
Ready to elevate your senior living communities’ digital presence and attract more residents? Contact us today for a free consultation to explore how CITIZEN can transform your marketing.
The Opportunities
Join a team that brings expertise and passion for the senior living industry together.
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