CUSTOM SENIOR LIVING WEBSITES THAT GET RESULTS
Your community websites are often the first interaction potential residents and their families have with your brand. Let CITIZEN help you make a memorable first impression.
Whether you need a single robust website for your organization or dozens of sites reflecting each community’s unique experience, your CITIZEN team takes a strategic approach molded around your goals. We’ll learn your story, then share it in a way that educates your target market with empathy and clarity on a beautiful, responsive website.
A high-converting website is just the start. Learn how a CITIZENSHIP marketing membership can boost your results with targeted digital marketing programs.
SOLVING MARKETING CHALLENGES IN SENIOR LIVING
Your
Common Challenges
CITIZEN is the industry leader in senior living marketing, and we deeply understand your business goals with a track record to prove it.
Standing Out from Competitors
You’re not like every other community—does your website showcase your unique value proposition? We uphold your brand, tell compelling stories, and create easy-to-use websites while positioning your community as the preferred choice.
Accessibility & Compliance
We understand and follow senior living regulations; your website is no exception. Rest assured that your CITIZEN website will be ADA-compliant and meet or exceed accessibility standards.
What Are
the Long-term Benefits?
Your senior living website is the hub of all your digital marketing. A well-designed website can amplify all your marketing efforts.
Improved On-Site SEO
Every CITIZEN website is written and designed with search engine optimization best practices in mind. This helps potential residents and their families find your community fast when it’s time for them to make a decision.
Show Authority & Credibility
Establish a powerful digital presence with a website that reflects your vision, values, and brand. With a website that is helpful, usable, and aligned with your goals, future residents can feel confident about booking a tour.
OUR SOLUTION:
FULLY CUSTOM WEBSITES
FROM THE INDUSTRY LEADER
CITIZEN websites are tailored to meet your goals for each community. We recognize your needs and objectives are unique, and our websites will support you through:
- Owning Your Website: Why invest your time and money into a website that you’re only “renting” from your agency? You own your website at CITIZEN, so you can build an incredible foundation for your brand and marketing efforts today while planning for the future.
- Industry Expertise: CITIZEN builds websites that comply with the Fair Housing Act, the Americans with Disabilities Act, and other marketing and accessibility best practices. You can rest assured that your website will be both beautiful and compliant.
- Website Options: We offer a variety of websites based on your budget and goals, from fully custom enterprise website packages to scalable options.
WEBSITE BRANDING OPTIONS
We recognize that every community operates differently, so we offer options to help you meet your business goals and get your new websites up and running.
DITTO: ONE BRAND, MANY COMMUNITIES
Our Ditto websites are for when you have multiple communities with a cohesive brand. This means each community website will follow the same brand, content, and style guidelines. The sites will look related in their colours, styles, and designs, but will have custom content and handpicked photos throughout. Unique content on each site shows visitors (and Google!) that each community has its own personality and that the content is accurate for the location—not just copied and pasted.
DIVERGENT: MANY COMMUNITIES, MANY BRANDS
Our Divergent websites are for communities or management companies with two or more brands under the same organization. This means that some or all websites follow different brand, content, and style guidelines from others. Your suite of websites can still look cohesive while clearly showcasing the variation between brands. We’ll customize our Divergent approach to your needs.
WHY CHOOSE US
When you choose CITIZEN for your senior living websites, you’ll benefit from a team of experts in your corner.
Ownership
With CITIZEN, you own your website. This means never having to start from scratch again.
Expertise & Support
Our team of experts, including dedicated account managers, content writers, and website designers, will be by your side every step of the way, offering guidance and support to help you achieve your marketing goals.
Proven Results
Discover how senior living communities like yours have leveraged our websites to achieve remarkable results and increase occupancy rates.
Custom Branding
A website that is customized based on the brand guidelines of your organization means full alignment in your marketing. Our designers work with you to ensure your vision and all assets meet your guidelines.
INCREASE CONVERSIONS WITH A NEW WEBSITE
Ready to elevate your senior living communities’ digital presence and attract more residents? Contact us today for a free consultation to explore how CITIZEN can transform your marketing.
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