The CITIZEN Story
CITIZEN exists because we saw a need in the senior living space.
Our parent company, POD Marketing, was approached by an automation software provider to help their senior living clients implement marketing automation strategies.
As we worked with these communities, we started to recognize a need for transparent and cost-effective marketing strategies that take their unique needs and goals into consideration. As solution-focused people, we wanted to fill that gap.
Today, we are proud to provide senior living communities with ethical and empathetic marketing strategies tailor-made for your industry. We know our methods work, and we would love to show you how.
Our Core Values
We’ve all got different skill sets, and we use them to highlight and elevate each other’s work. When all is said and done, you get a refined product that goes way above and beyond the industry standard.
Integrity means doing the right thing, even when no one is looking. As individuals and as a company, we hold ourselves accountable. We are determined to do what’s right, even when it’s not easy.
There’s always an opportunity to grow and shine! Our team never focuses on the obstacles in our way. We focus on finding an innovative solution. And along the way, we’ll identify opportunities to improve our processes.
If there’s a better way to get the job done, we’re determined to find it. Our team continuously audits and optimized our processes, products, and services to give you the best possible results. Nothing excites us more than progress.
Who You Work With
When you work with CITIZEN, you get more than just a marketing strategy. You have access to an entire dedicated team of marketing specialists.
From copywriting to web development, every element of your marketing mix is in the hands of an expert. The result is a robust program that’s finely tuned to represent your brand and elevate your organization.
The Team
Joe Van Kampen
Vice President of Business Development
Kevin Wilhelm
President, CITIZEN Marketing
Account Management
Your marketing strategy starts here. You’ll work with a dedicated account manager to define your brand, outline your goals, and build a plan to get you there. We are responsible for ensuring you have the right services for your business objectives.
Internal Marketing
Our internal marketing team helps us ensure we stay on mission and that we are able to provide you and your community with the services you need.
Website Fulfillment & Development
Building an industry-leading website is a big undertaking. Your dedicated project manager or coordinator oversees all the moving parts of building your site and ensures we deliver on time, error-free, and above your expectations.
Marketing Science & Automation
Marketing scientists use data to put your message in front of the right people. Whether they’re bidding on keywords or implementing automation, they make your time and money go further.
Search Engine Optimization
Our SEO specialists help you organically rank better on Google by ensuring your content is medically sound, high quality, and unique to your audience.
Art Direction & Visual Design
Our designers are masters of the first impression. They use colours, imagery, typography, and textures to draw the user’s eye and capture their attention.
Editing & Content Strategy
Your organization has something to say, and our content writers will help you say it. The content strategy team creates custom website content in a tone and voice that is uniquely yours.
Organic Social Media
How do you forge a connection with your audience? Our brand engagement team puts your content in front of users and encourages them to interact.
Email Marketing
Our email marketing team takes your message and uses it to reach your clients directly. From design to content to scheduling, we take care of it all.
Executive Team
Every ship needs a captain. That’s our Executive Team. They keep us focused on our vision: to serve senior living professionals with transparent and ethical marketing options.
The Opportunities
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