Who We Are

Brynn is the Manager of Digital Marketing at CITIZEN, where she leads the strategy and execution of all digital marketing solutions. From paid media and SEO to automation, email, and social media, she collaborates closely with the team to ensure each product delivers a tangible impact for clients – and continually improves.   

Before joining CITIZEN, Brynn honed her skills in the tourism, fitness, and healthcare industries, building a well-rounded foundation across all areas of digital marketing. Her specialty is SEO, and she has a knack for making complex topics feel approachable and even fun, something she loves to share with clients and teammates alike.

Outside of work, Brynn is a passionate pet parent to two cats and two dogs (a full-time hobby in itself). She’s also an outdoor enthusiast who spends as much time as possible on the ski hill or the bike trails. As a certified ski instructor, she finds joy in teaching others, whether it’s carving down a mountain or cracking the code of digital marketing.

As the Brand Engagement Strategist at CITIZEN, Nav supports the team by developing strategic social media and email campaigns. 

With a passion for meaningful storytelling and an eye for the latest social trends, she brings energy, insight, and intention to every project.

Before joining CITIZEN, Nav worked on a small but mighty in-house marketing team, where she was involved in every aspect of marketing, from creative direction and social strategy to print ads and brand activations. 

She holds a Bachelor’s of Commerce with a major in Marketing from the University of Alberta, and has been passionate about the industry since her very first intro-level marketing class.

Outside of work, you’ll often find Nav behind a film camera, taking pictures of her loved ones and life around the city. She also loves a good craft project, a cool thrift find, and a Sunday cafe-hop.

One thing she loves about working at CITIZEN is being surrounded by a team that truly supports one another and a culture that values performance but still creates time for fun.

As Product Lead for Marketing Automation at CITIZEN, Sara oversees the strategy, development, and continual optimization of automation tools that help senior living communities streamline lead management, integrate seamlessly with CRMs, and grow their business through smarter workflows.

With a background in marketing, sales, and account management, Sara brings deep experience from the SaaS and Martech industries—particularly in client success and marketing automation. Her work is all about building systems that make life easier for both clients and their prospective residents.

Outside of CITIZEN, she’s a certified kettlebell instructor who’s passionate about learning—whether that means tackling a new language or mastering a musical instrument. She’s currently learning French and the cello. 

What she values most about CITIZEN is the culture of collaboration and innovation, where creativity and continuous improvement are part of every day.

As a Marketing Automation Strategist at CITIZEN, Yaseen designs and implements data-driven automation strategies that help our clients deliver the right message to the right

audience at the right time through adequate lead-nurturing flows and customer journeys, using advanced marketing technology platforms.

His journey in marketing began at POD Marketing, where he developed a strong foundation in digital strategy and client-focused solutions. Over the years, he has built extensive experience in the paid media space—planning, executing, and optimizing campaigns across platforms like Google Ads and Meta, before transitioning to Automation.

He’s passionate about traveling, experiencing new things, and music—whether it’s exploring a new country, trying unfamiliar food, meeting new people, or diving into different sounds and genres. Stepping out of his comfort zone not only fuels his creativity, but also gives him fresh perspectives.

As Team Lead of Paid Media at CITIZEN, Alejandra guides the strategy and performance of digital ad campaigns to drive real results for senior living communities. She’s focused on empowering her team, optimizing systems, and ensuring every campaign delivers strong ROI and meaningful impact for clients.

Before joining CITIZEN, Alejandra spent several years in the FMCG industry, where she worked closely with clients and led business reviews—an experience that sparked her love for data, systems thinking, and performance marketing. Since then, she’s specialized in managing high-budget campaigns across Google, Meta, and YouTube, always tying strategy back to business goals.

Outside of work, she loves running and playing volleyball. 

What she values most about CITIZEN is the collaboration: working with a team that’s curious, driven, and full of innovative ideas; and partnering with clients who are genuinely passionate about what they do.

As a Paid Media Strategist at CITIZEN, Jocelyn builds digital advertising strategies that align with client goals and drive real results. She collaborates closely with the Paid Media team to uncover new opportunities, stay ahead of industry trends, and continuously optimize campaigns for performance.

Before joining CITIZEN, Jocelyn spent several years in the fast-paced world of e-commerce and retail advertising. Over time, she shifted her focus to service-based industries, partnering with businesses like car dealerships, furniture stores, and windshield repair shops, gaining valuable experience in tailoring campaigns to unique local needs.

She’s tried a long list of sports (with questionable results), but hiking, walking, and camping are where she really shines. If it involves the outdoors, she’s in. 

What Jocelyn loves most about CITIZEN is knowing that the work she does helps clients thrive – and that’s a pretty great reason to show up every day.

Trevor is a Senior Paid Media Strategist who helps senior living communities grow through high-impact digital advertising. From Google Ads to Facebook campaigns, he builds strategic plans tailored to each client’s goals. He collaborates closely with account managers and supports the Paid Media team by optimizing campaigns, sharing insights, and resolving challenges to deliver consistent, measurable results.

Trevor’s marketing journey started with affiliate marketing, where he ran his own Facebook campaigns. That sparked a passion for digital strategy, leading to a role at a chiropractic marketing agency, where he helped practitioners attract more patients. There, he honed his skills in connecting the right message to the right audience—a mindset he brings to every campaign.

Born in Indonesia and a lifelong rugby fan, Trevor’s happiest when he’s off the grid—camping in the mountains or planning his next travel adventure. 

What he loves most about CITIZEN is the people. It’s a team that genuinely supports one another and shows up to win, together.

Theo is a Senior Paid Media Strategist at CITIZEN, where he manages full-funnel advertising campaigns that drive results, from building awareness to generating qualified leads. His focus is on generating high-intent marketing-qualified leads that convert into booked tours and, ultimately, result in move-ins. With a data-driven mindset, he works closely with clients and the internal team to ensure every campaign is strategic, measurable, and impactful.

Before joining CITIZEN, Theo studied Chemistry—an unexpected but powerful foundation for a career in digital marketing. He made the leap after launching his own jewelry business, where he managed all of the paid advertising himself. That hands-on experience ignited a passion for paid media, leading him to where he is today.

In his nearly four years at CITIZEN, Theo has helped scale the media team’s efforts, always embracing the fast pace of change. His science background fuels his love for experimentation and uncovering insights that drive campaign performance.

Originally from Lagos, Nigeria, Theo moved to Canada at 18—a life-changing experience that reshaped his journey. Outside of work, you’ll likely find him walking his dog, catching up with friends, or fiercely competing in Mario Party.

Kieran is the SEO Team Lead at CITIZEN, where she supports her team’s growth, refines the SEO product, and helps clients rise in search rankings. Her strategic focus goes beyond visibility—she’s passionate about telling stories that resonate with real people and drive genuine connection.

Before joining CITIZEN, Kieran worked across government, journalism, healthcare, and retail. Even when marketing wasn’t part of her job description, she gravitated toward strategy. While earning her Bachelor of Commerce, she worked as a journalist—an experience that sparked her deep love for content and storytelling.

With a background that blends journalism and commerce, Kieran brings a unique perspective to SEO. One of her proudest career highlights has been using that dual lens to help organizations grow and build authentic connections with their audiences.

Outside of work, Kieran is an avid cook with a serious love for vintage Pyrex. She’s happiest trying new recipes or hunting for rare kitchenware—and is always up for a great movie night.

What she loves most about CITIZEN? Being part of a team that helps clients make a meaningful impact.

As an SEO Strategist at CITIZEN, Jake works closely with clients to build their presence on search engines by improving their organic rankings and domain authority. His goal is to ensure each client’s website is optimized for visibility, performance, and long-term success.

Before joining CITIZEN, Jake worked as a logistics and operations manager for a major department store. While it was a fast-paced environment, he’s never looked back since making the leap into digital marketing.

In his spare time, Jake is an avid long-distance runner (most of the time!) and always up for a new personal best.

As an SEO Strategist at CITIZEN, Vanessa works to improve clients’ website visibility in Google search results. Her goal is to help attract potential residents by increasing online presence and driving organic traffic.

Before joining CITIZEN, Vanessa earned a master’s degree in marketing and began her career as a social media strategist. Over time, she expanded her digital marketing expertise to include SEO and PPC, with SEO becoming her main passion.  

Fun fact: Vanessa was the lead singer of a rock band in her hometown in India. They wrote original songs, performed at local events, received media coverage, and won several awards. You can even find her performances on YouTube!

As an SEO Strategist at CITIZEN, Ilgin helps clients boost their visibility on Google to attract potential residents. She supports clients through keyword research, content strategy, and on-page optimization to drive meaningful digital results.

Before joining CITIZEN, Ilgin worked in her family’s apparel stores in Turkiye. That experience sparked her interest in business and marketing, eventually leading her to Toronto, where she earned a diploma in Sales and Marketing. From there, she dove into the world of digital marketing and found her passion in SEO.

Something people might not know about Ilgin: she loves playing The Sims! She even streams her gameplay on Twitch every Monday after work. It’s a fun and creative outlet she looks forward to each week.

One of Ilgin’s favorite things about working at CITIZEN is supporting clients who are dedicated to improving people’s quality of life. She’s especially passionate about working in senior living spaces where the impact of their work can make a real difference.

As an Email Marketing and Automation Strategist at CITIZEN, Peter supports both the internal team and clients by maintaining, optimizing, and innovating within automation systems. With a focus on driving measurable growth and aligning with strategic goals, he ensures that every automated touchpoint enhances the customer journey through efficiency, engagement, and results.

Peter’s career began at Scientific American magazine, where he served as an Assistant Promotion Manager in the circulation department. He later transitioned into marketing consulting, specializing in the dental industry. These experiences helped him develop a strong understanding of audience engagement, lifecycle marketing, and campaign performance.

Peter holds a BA from the College of Staten Island and brings both analytical thinking and creative insight to every project. He’s proud to be part of the team at CITIZEN, where camaraderie, collaboration, and shared success define the culture.

Outside of work, Peter enjoys painting, cooking, and expanding his ever-growing movie collection.

Mariam is the Manager of Websites at CITIZEN, leading an amazing team of Designers, Content Writers, and Project Managers to create websites that not only look great, but truly perform. She is passionate about building digital experiences that are innovative, strategic, and constantly evolving to meet clients’ needs.

Before joining CITIZEN, Mariam earned a Bachelor of Management with a specialization in finance from UBC. She has always loved problem-solving and improving how things work, which naturally led her to the world of websites.

Mariam started at CITIZEN as a Project Coordinator and has grown within the company ever since. She was here before the company was even called CITIZEN (!), and it has been incredibly rewarding to help shape and grow the website department from the very beginning. That journey has taught her a great deal about leadership, product development, and the importance of teamwork.

What keeps Mariam excited is the chance to keep improving. Whether it’s customizing solutions, streamlining processes, or bringing new ideas to life, she loves finding ways to make the work even better. She stays informed about industry trends through research, collaboration, and occasional conferences, ensuring the team is always a few steps ahead.

When not thinking about websites, Mariam can usually be found watching anime, playing video games, or getting lost in a good book.

Justin is a Project Manager at CITIZEN, overseeing website projects from kickoff to launch, ensuring everything stays on schedule while staying true to clients’ visions. He collaborates closely with the team of web developers, graphic designers, and content writers to bring each client’s unique brand and story to life online.

Before joining CITIZEN, Justin earned a Bachelor of Business Administration with a major in Marketing from Mount Royal University. That foundation, along with a strong focus on teamwork, shapes how he approaches every project, making sure the team stays aligned, the details are covered, and they deliver a final product that truly represents the client’s vision.

Outside of work, Justin can often be found fine-tuning his golf game or playing one of the vintage guitars and amplifiers he has collected over the years. 

What Justin loves most about working at CITIZEN is knowing that the websites they build help people find the right care for themselves or their loved ones. It’s rewarding to be part of a process that helps make an often challenging journey a little easier.

At CITIZEN, Fabian helps turn clients’ website visions into reality, on time and up to the highest standards. He makes it a priority to ensure clients feel supported, informed, and involved throughout the entire process.

Before joining CITIZEN, Fabian studied graphic design and then spent nearly seven years working in Administration within Australia’s public transport sector. 

After moving to the U.S. in search of a change, he transitioned into digital marketing as an Account Manager, which sparked a nearly six-year career in the marketing world.

Something you might not know about Fabian: He used to do background acting! From 1800s costumes to crime scene diners, he occasionally still takes time off to step back on set and into a different era.

One thing Fabian loves about working at CITIZEN is the collaborative spirit—everyone here genuinely wants to do great work and help each other succeed.

Caitlin is a Senior Website Designer at CITIZEN, where she brings brands to life online through thoughtful, intentional design. From choosing the right fonts and color palettes to selecting patterns and images, she ensures every website feels beautiful, functional, and aligned with the heart of each senior living community. 

Caitlin works closely with the content team to make sure every word shines visually, so the story is clear, compelling, and easy to navigate.

She holds a degree in Communications with a major in journalism, but it only took one class on layout and infographics to draw her into the world of design. 

Before joining CITIZEN, Caitlin worked on the marketing and brand team at a private sports club, where she helped shape the visual identity across both digital and print platforms.

Caitlin is also one-half of CITIZEN’s unofficial royal couple—she’s married to Will, CITIZEN’s Senior Content Writer. They met in journalism school and have been creating things together ever since, from websites to a pretty great life.  

What Caitlin loves most about CITIZEN is the collaboration. From the first spark of an idea to the final design, she finds joy in working with a team that’s just as passionate about helping people find care and connection as she is.

As a Senior Website Designer at CITIZEN, Peyman creates high-quality, visually engaging websites that balance modern design trends with each client’s unique needs. Over the past eight years, he has grown from a junior designer into his current role, contributing to a wide range of projects, including branding and websites for high-profile clients.

Peyman’s background includes degrees in Geography and Design, as well as an associate’s degree in Information Systems, providing him with a well-rounded approach to problem-solving and design.

Outside of work, Peyman is passionate about sports—especially soccer (with a huge love for Manchester United)—and enjoys staying active through hockey, basketball, boxing, and hiking.

Susy is a website content writer and strategist obsessed with storytelling and brand authenticity.

With over a decade of experience in strategic marketing across industries and countries, her work engages audiences by deeply understanding brand identity and consumer psyche, and applying that understanding across different channels.

She thrives on telling stories that truly resonate with an audience, and implementing an authentic brand strategy that produces results.

From cruising a vintage 1965 ambulance through the SouthWest USA, to developing the identity of a Costa Rican tech company, to rescuing imperfect veggies in Ireland, and then growing the brand of a Canadian FinTech unicorn that helps people access their money when they need it; her journey is a colorful tapestry ripe with diverse experiences.

Susy finds immense joy in her work within the senior living industry at CITIZEN. She loves working with a team of exceptional professionals who care about crafting the best story for those living in their third act of life. 

Outside of work, she loves to sew her own clothes, teaches others to fall in love with sewing, and loves to spend as much time with her daughter (the most incredible human alive) and her husband, who’s pretty cool too!

Will doesn’t just write CITIZEN’s clients’ stories—he helps them define their story.

Having been part of CITIZEN long enough, Will knows there is no such thing as a “common” community experience—even if clients might think there is. He digs into what makes each client unique, finds their voice, and makes sure they’re heard—loud and proud.

Before CITIZEN, Will earned a Bachelor’s in Communication from Mount Royal University and worked as a content writer across various industries. He’s worn many hats—from cook to technician—and believes anyone can learn anything with enough practice.

Fun fact: Will is married to CITIZEN’s senior website designer Caitlin Paton, and he’s the drummer for the YYC Music Award-nominated pop-punk band The Galacticas. He’s also a proud cat dad and uncle.

What Will loves most about working at CITIZEN is the people—a passionate, supportive team he’s proud to be part of every day.

Ashley is a Web Developer for CITIZEN and works closely with designers to turn visual concepts into accessible, responsive, and user-friendly websites. She focuses on clean code and delivering solutions that align with client goals.

She began her development career in 2014 at Innereactive/Innexus, specializing early on in websites for the eye care industry. Since then, she’s grown into a versatile developer with a keen eye for detail.

Outside of work, Ashley enjoys family time and the outdoors. Fun fact: She’s seen three of her favorite bands over 20 times each—and plans to keep going!

At CITIZEN, LovePreet brings designs to life by building responsive, accessible websites that tell our clients’ stories. She collaborates closely with the team to create user-focused, visually impactful digital experiences.

Before joining CITIZEN, she worked with marketing agencies and nonprofits on diverse web projects using multiple CMS platforms. She holds a Bachelor’s in Computer Science and is skilled in HTML, CSS, JavaScript, and more.

Outside work, LovePreet enjoys watching Shark Tank and spending time with her kids. Nicknamed “KarmaScript,” she believes in putting positive energy into everything she does.

She loves CITIZEN’s collaborative, creative environment and the chance to make a meaningful impact through her work.

At CITIZEN, Keri leads the creative team, overseeing branding, design, content strategy, and production, to deliver visually stunning and strategically aligned work. She collaborates closely with clients and teammates to bring ideas to life and maintain high-quality creative outputs.

Before joining CITIZEN, Keri spent over a decade in newsrooms and magazines, creating engaging content across diverse industries, including tourism, weddings, junk removal, and optometry.

Originally from a small town, she now lives in Calgary, where she enjoys motorcycle rides, gardening, painting, and spending time with her dogs, cat, and husband.

At CITIZEN, Sonia combines creativity and strategy to craft impactful, beautiful designs that highlight what makes each brand unique. She’s passionate about helping clients bring their purpose to life through thoughtful, meaningful design.

Before CITIZEN, Sonia built brands and designed campaigns across diverse projects—from creating a Canadian Army crest to illustrating children’s books. She graduated with honours from Seneca College and has been evolving in the design industry since 2014.

Outside work, she’s a hands-on traditional artist, enjoying painting, embroidery, claywork, and miniatures, often with a camera or sketchbook nearby.

Sonia values connecting with clients to uncover their “why” and creating design that makes people feel seen, heard, and inspired.

Britni is an Editor at CITIZEN who turns good content into great content. Whether editing for clarity, flow, or voice, or writing from scratch, she ensures everything delivered sounds on-brand and genuinely engaging. She likes to think of her work as translating ideas into something people actually want to read.

Before joining CITIZEN, Britni worked deep in research with a background in science and engineering, and spent time in academia. This experience taught her how to analyze complex information and explain it clearly and compellingly—skills she uses daily in her writing and editing.

Britni’s journey from the lab to the keyboard has been unconventional but has given her a unique edge. She has worked in digital marketing and content strategy, specializing in turning technical or niche topics into accessible, smart content.

Outside of work, Britni is often immersed in side projects, currently working on one or two novels. Storytelling has always been a passion,, and writing fiction serves as her creative escape.

What Britni loves most about working at CITIZEN is the people, hands down.

Jeff is an editor at CITIZEN who reads, writes, re-reads, and rewrites to ensure that what audiences see is exceptional writing, and that what CITIZEN delivers truly reflects what clients want to communicate. 

His goal is always to make sure every word serves a purpose and connects with the intended reader.

Before joining CITIZEN, Jeff spent most of his time writing and editing content about toilets and tile repairs. Along the way, he’s also written articles, short stories, and the occasional screenplay—always exploring new ways to tell a great story.

What Jeff values most about working at CITIZEN is the people. Everyone genuinely cares about the work they do and the people they’re doing it for—and in an industry that’s all about caring, that kind of dedication makes all the difference.

Ozzy brings our clients’ stories to life through high-quality, engaging visuals. He masterfully combines creative direction with strategic thinking and technical execution, working closely with clients to turn their ideas into content that connects with the right audience. 

His collaborative and direct approach ensures the entire process – from concept to final cut – is smooth and perfectly aligned with the client’s brand.

With nearly seven years of experience, Ozzy has a deep understanding of how to merge storytelling with strategy to create impactful content. 

His passion for design extends beyond his professional work, as he enjoys tackling complex DIY projects to make things that are both useful and visually appealing—a testament to his innovative and hands-on creative spirit.

Steph is the Team Lead of Account Services at CITIZEN, where she leads a team of talented individuals responsible for executing website updates, managing PM campaigns, and collaborating closely with internal teams and Account Managers to drive client success. Her team of Enterprise Account Coordinators acts as the quarterbacks for each client, and Steph’s role centers on supporting the team, streamlining processes, and creating operational efficiencies that make life easier for both clients and colleagues.

Before joining CITIZEN, Steph worked as an event coordinator for a speakers bureau—an experience that mirrored the role of an EAC, coordinating logistics and acting as the main point of contact between speakers and clients.

She graduated from Loyalist College as a National Scholar, recognized for outstanding academic accomplishments as a CCAA student-athlete, with a background in business sales and marketing, as well as public relations and communications. That blend of business strategy and people-focused communication continues to serve her well in her current role.

Originally from Ontario, Steph moved to Alberta in 2021 with her now-husband to be closer to the mountains. When she’s not at work, you’ll likely find her in the forest or on a trail—hiking, camping, snowboarding, and recharging in nature no matter the season.

The thing Steph loves most about working at CITIZEN is the people. “The culture is unmatched,” she says. “I feel an immense sense of pride when I talk about what I do and where I work. We’ve grown so much over the years, but we’ve kept that tight-knit team feeling—and that’s something really special.”

Shumaila is an Account Manager, where she finds the ideal balance between account strategy, client relationships, and providing expert digital marketing strategy. 

She’s the team and the clients’ main point of contact, guiding all strategic directions to ensure every vision comes to life exactly as imagined. Whether it’s launching a new campaign or making sure small details don’t get overlooked, Shumaila is there to make it happen with energy, focus, and heart.

Outside of work, Shumaila has a serious passion for fashion. She’s known for her eye for style and loves curating the perfect OOTD (outfit of the day)—something that brings creativity and joy into her daily routine.

What Shumaila loves most about working at CITIZEN is the people and the purpose. The team is collaborative and kind, and the clients are truly inspiring—it’s clear how much they care about the residents in their communities, and Shumaila is proud to support their mission every day.

As Head of Client Strategy at CITIZEN, Jonathan brings a deep understanding of the senior living landscape and a genuine passion for building strong, long-term client relationships. He leads the strategic vision for our partners, developing tailored marketing plans that drive occupancy, strengthen brands, and deliver measurable results across independent living, assisted living, and memory care communities. With a unique blend of data-driven thinking and human-centered marketing, Jonathan helps clients connect meaningfully with today’s senior living consumers.

Before joining CITIZEN, Jonathan was already immersed in the senior living space, working in a similar role at another agency focused on the same industry.

Fun Fact: Jonathan and his partner have three young children—twin girls and a son—all born within 13 months of each other, a feat known as having “Irish Triplets.”

As an Enterprise Account Coordinator at CITIZEN Marketing, Nadia serves as the quarterback for the Enterprise Account Manager, ensuring seamless execution of client projects. From managing website updates to overseeing project timelines and coordinating with cross-functional teams, she ensures everything runs smoothly while maintaining a sharp focus on client satisfaction and delivering high-quality, error-free results.

Before joining CITIZEN, Nadia earned her Bachelor’s degree in Communications with a concentration in Public Relations. During that time, she developed strategic marketing campaigns for local non-profits across Calgary and Canada—work that helped amplify important missions and solidified her passion for clear, impactful communication.

Outside of work, Nadia brings her creativity to life in the kitchen. She specializes in Indian and Asian cuisines, finding joy in crafting dishes that bring people together, from perfecting biryani to mastering the art of a complex stir-fry. Her attention to detail and dedication in the kitchen mirror her approach to her work: thoughtful, intentional, and always striving for excellence.

Whether it’s marketing, project management, or swapping recipes, Nadia is always up for a great conversation.

As an Enterprise Account Coordinator at CITIZEN, Evan supports the seamless execution of digital marketing initiatives by collaborating with internal teams, managing client updates, and keeping projects moving forward. With a keen understanding of communication dynamics and a detail-oriented mindset, Evan helps ensure every deliverable meets the high standards CITIZEN is known for.

Before joining CITIZEN, Evan earned a Bachelor’s degree in Communications & Media Studies from the University of Calgary. His academic focus on public relations and the cultural impact of social media shaped his professional interests and fueled his passion for digital marketing.

Outside of work, Evan’s world revolves around family, especially his young nephews and niece. He’s also deeply committed to fitness and enjoys spending time at the gym with friends or out on the road running and walking during Calgary’s sunnier months. 

Whether in the workplace or in his personal life, Evan brings energy, discipline, and a people-first attitude to everything he does.

As the Manager of Marketing & Communications at CITIZEN, Natasha leads the charge in building strategies that connect senior living communities with the support they need—and keeps current clients informed with the latest marketing trends and industry insights. With a unique blend of creativity and data-driven thinking, she ensures CITIZEN’s message resonates and delivers results.

Before joining CITIZEN, Natasha worked in marketing for a major fabric organization, where she honed her ability to pair inventive ideas with analytical precision. Her roots in the senior care industry run deep—her parents owned a senior care company, and she spent her youth helping out, never imagining how that experience would come full circle in her career.

Outside of work, Natasha is a talented seamstress. When she’s not strategizing campaigns or playing sports, you’ll find her at her sewing machine, bringing her next creation to life. 

What she loves most about CITIZEN? Being part of a purpose-driven team that’s passionate about helping people live out their later years with dignity, comfort, and community.

As the Event and Experience Specialist at CITIZEN, Hannah supports the team by planning and executing various events and client experiences that bring our work to life. 

She collaborates closely with internal teams and trusted vendors to ensure every detail, from concept to execution, is thoughtfully considered. 

With a strong background in hospitality and client service, Hannah brings a calm, solutions-focused approach to logistics, on-site support, and overall experience design. Her goal is to create meaningful moments that reflect CITIZEN’s creativity, values, and commitment to excellence.

Before joining CITIZEN, Hannah spent 12 years in the hospitality industry, which shaped her approach to client service and experience design. That experience taught her the importance of delivering high-quality, detail-oriented service and instilled in her a deep appreciation for creating meaningful interactions with guests and clients. 

Professionally, she tends to have a more Type A personality, characterized by a direct and solutions-focused mindset. Outside of work, she is the most Type B, go-with-the-flow, person you’ll ever meet. 

As long as she is surrounded by good people and everyone is laughing at her jokes, she is most likely having a good time.

As President of CITIZEN, Jay leads a high-performing team focused on helping senior living operators drive growth, elevate brand experiences, and solve complex marketing challenges. 

Jay brings a pragmatic, action-oriented approach to leadership—rolling up their sleeves to guide strategy, optimize performance, and ensure CITIZEN delivers real value to clients.

Before stepping into the President role, Jay played a key role in building out the operational backbone of POD Marketing. From shaping scalable service models to implementing performance frameworks, Jay’s operational lens has consistently helped teams thrive.

Jay is currently pursuing his MBA and has led marketing strategies for clients across North America, specializing in enterprise growth, value chain alignment, and performance accountability.

Outside of work, Jay is always looking for the next adventure. Whether it’s traveling to new places, hiking mountain trails, snowboarding in the winter, or getting in a round of golf, he thrives on staying active and exploring the outdoors. These experiences fuel his creativity and bring a fresh perspective to both life and leadership.

Jay’s favorite thing about working at CITIZEN is that we don’t just talk about impact—we measure it, act on it, and build systems to repeat it.

As the Director of Operations at CITIZEN, Bryan is responsible for ensuring the agency functions efficiently and effectively. His focus is on supporting our team, and making sure we consistently deliver high-quality work that brings our clients’ visions to life.

He takes pride in creating an environment where creativity and strategy come together to drive meaningful results.

Before joining CITIZEN, Bryan spent over 15 years in the digital marketing space and have been with POD for nearly 7 of those years. Throughout his career, he’s developed a strong foundation in managing teams and helping clients grow through thoughtful, data-driven marketing strategies.

Outside of work, Bryan is passionate about travelling and experiencing new things. He prioritizes making memories and exploring as much of the world as he can with his family. 

One of the things he loves most about working at CITIZEN is the opportunity to help businesses grow, especially those that are committed to making a positive impact in people’s lives.

As Vice President of Sales and Client Success at CITIZEN, Joe leads the entire client journey—from the very first conversation to long-term strategic growth. 

Every partnership begins with a thoughtful discovery process, where he dives into each senior living community’s goals, challenges, and future vision. He treats every community like its own unique business, crafting tailored marketing strategies and matching each client with the Account Manager best suited to support their success. He begins each partnership with a discovery process, delving into the senior living community’s goals, challenges, and future vision. He treats each community as unique, tailoring marketing strategies and matching clients with the ideal Account Manager.

Joe also oversees all strategic partnerships and works closely with the internal marketing team to ensure the work reflects one clear standard: Set the Standard. Set the Pace.

Joe’s work is fueled every day by CITIZEN’s mission: to be the agency others wish they were—and to help clients achieve real impact in the lives of seniors.  

Before joining CITIZEN, Joe supported POD Marketing’s Dental and Optometry divisions. Prior to that, he led a team of Account Managers helping small and medium-sized businesses across Canada grow through strategic marketing. Since 2021, he’s been focused on the Senior Living space, using his marketing expertise to support communities doing truly meaningful work.

Born and raised in Calgary as the 8th of 10 children, Joe is now a proud husband and father of four. His number one passion is his family. Whether they’re making music together, heading out for a weekend of camping, or watching football (he’s a diehard Rams fan), quality time is always at the top of the list.

For Joe, the best part of working at CITIZEN is the people—inside and outside the company. The senior living industry is full of purpose-driven, passionate individuals, and he’s proud to work alongside them to make a difference.