About Further
Further is an AI-powered sales and marketing platform uniquely tailored for senior living communities. Their platform enables 24/7 engagement across SMS, email, web chat, and phone by leveraging proprietary large language models (LLMs) trained on millions of real, senior‑living–relevant conversations — automatically booking tours, scheduling next steps, and qualifying leads.
Their Virtual Sales Assistant and Conversational Webform turn website traffic into qualified prospects by guiding families through tailored flows, delivering instant answers, and streamlining lead generation. The platform also includes a Pricing Assistant that empowers communities with real‑time market intelligence and competitive pricing insights—eliminating manual searches or spreadsheets. All interactions are seamlessly synced with CRMs, calendars, and dashboards, offering teams full visibility into prospect behavior and campaign performance.
Trusted by over 6,000 senior living communities, Further consistently enhances lead quality, boosts tour volume, and increases move‑ins by automating outreach and optimizing the entire buyer’s journey.
What Further Offers
With Further, you get a powerful toolkit built to connect with prospects and nurture them from first inquiry to move-in.
- Website Conversion: Guided web chat, interactive forms, and survey experiences that deliver instant answers, instant pricing, and instant tour scheduling—giving families the information they need in the moment, and seamlessly passing qualified leads to sales.
- Lead Engagement & Nurturing: Conversational 2-way AI engagement via SMS, phone and email that ensures no inquiry slips through the cracks.
- Marketing Automation: Powerful email marketing, campaign builder, and content hub tools that make it easy to launch, personalize, and scale campaigns across communities while keeping branding and messaging consistent.
- Call Tracking & Sentiment Analysis: Consolidated call data with AI-generated summaries and emotional insights to improve conversations and uncover opportunities.
- Marketing Attribution & Insights: Closed-loop reporting that shows exactly which campaigns, ads, and touchpoints lead to tours, deposits, and move-ins.
- Data Consolidation & Integrations: Centralize lead data from web, phone, and digital campaigns with CRM and marketing system integrations for full visibility.
- Sales Enablement: Give your team the tools they need to deliver the perfect sales experience with real-time alerts, full conversation history, and automated tour confirmations.
- Scalable Support for Every Operator: From single communities to national portfolios, Further scales with your needs while delivering proven results that increase occupancy.
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Deploying Further was the right move for our communities. We’ve seen a direct impact to increase conversions on our websites and drive valuable leads to our sales teams.
Amy Elliott
Sales & Marketing Manager at Life Care Services
I knew Further was going deliver some value, it’s delivered that and so much more. Our sales teams now enter into conversations with knowledge, which increases the quality of each opportunity.
Jodie Roberts
Director of Marketing at Senior Services Of America
Get in Touch With Further
Chris Friedal
Head of Partnerships
chris.friedel@talkfurther.com
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