CALGARY, AB — June 2, 2025 — CITIZEN, a specialized marketing agency serving senior living communities across North America, is excited to announce a structural evolution that will enhance its ability to serve clients and grow as an industry leader.
While remaining a proud branch of POD Marketing, CITIZEN will now operate with its own senior leadership team and increased operational independence, supported by the POD Marketing Head Office. This shift reflects how CITIZEN already works today: with a focused mandate, specialized team, and deep commitment to helping senior living communities thrive.
“This isn’t a departure — it’s a natural next step in our growth,” says Jason Wellman, President at CITIZEN. “By giving CITIZEN more autonomy, we’re able to move faster, think more strategically, and better serve our clients, our team, and the work that inspires us every day.”
Why This Change Matters
This shift to a more autonomous business unit allows CITIZEN to:
- Make faster decisions, with clear ownership across functions.
- Sharpen its focus on the unique needs and challenges of senior living communities.
- Streamline internal collaboration, freeing up time to focus on impact.
- Improve visibility into performance and results, enabling smarter growth.
This is not a quick fix or reactive measure—it’s the result of thoughtful planning, grounded in years of learning, growth, and experience within both CITIZEN and POD.
“We’re still very much part of POD Marketing—and we’re grateful for the continued partnership and support from the Head Office,” says Joe van Kampen. “But this new structure empowers our team to take full ownership of our work, our decisions, and our future.”
What Clients Can Expect
For CITIZEN’s partners and clients, nothing will change in terms of day-to-day collaboration or service. You’ll continue to work with the same dedicated teams, receive the same expert guidance, and benefit from a marketing approach explicitly built for senior living.
Behind the scenes, however, this structural evolution means even greater focus, clarity, and momentum as CITIZEN grows alongside its clients.
About CITIZEN
CITIZEN is a marketing agency built exclusively for senior living communities. Backed by POD Marketing and led by a team of industry and marketing specialists, CITIZEN helps communities grow occupancy, build strong brands, and reach families with empathy, creativity, and strategy.
Learn more at [www.citizen55.com].
Media Contact:
Natasha Scott
Manager of Marketing & Communications
CITIZEN
natasha@citizen55.com
www.citizen55.com
