The power of predictive analytics, fused with advanced AI strategies, can’t be overstated in the evolving world of marketing. As this technology continues to evolve, it opens a world of possibilities for businesses to find better leads, save more time, save more money, and continue to reach the right people. For senior living owners and […]
No, we didn’t make a typo. We’re serious—your competitors are not expecting you to start planning for next year when this year has just begun. There’s not much to it at all. You can take an opportunity in early 2024 to prepare your marketing for the end of the year and the beginning of 2025. […]
The new year is upon us and it’s time to prepare your marketing for 2024. With ever-changing trends and the evolving needs of your audience, it’s critical that your marketing is aligned and clear with your messaging to reach the right people and make the right impact. Summary: A marketing strategy review involves evaluating and […]
As a senior living community owner/operator, you know intimately the unique challenges faced in attracting residents and their families. Balancing the delicate task of showcasing your community as their future home while battling historical stigmas of senior living communities can be complex and time-consuming. This blog explores how utilizing Google Search Console (GSC) can significantly […]
Data-driven marketing is essential to effectively reaching and communicating with your target audience. As Google switches from Universal Analytics to GA4, you’ll notice some big changes to how data is collected, as well as what kind of data is collected. For senior living communities, understanding the behaviour and preferences of potential residents and their families […]
Seth Godin, author and entrepreneur, says that the best way to compete with AI is by being human. As AI quickly becomes a part of daily life, it’s easy to wonder how AI will impact your business and your marketing. Fortunately, the senior living industry thrives on humanity. And your marketing can, too, with the […]
Paid advertising on social media can be an excellent way to increase your brand awareness and generate meaningful leads, but only if it’s done effectively. In this article, we’ll review everything you need to know to have success with your paid social media ads. But First, What’s Your Goal? Before you can commit to any […]
If you’re running a senior living community, having a website is crucial to attract new residents and fill vacancies. More importantly, your website is often the first point of contact potential residents have with your community. Your website needs to make a good impression. However, just having a website isn’t enough. If your website isn’t […]
To understand the importance of flat-fee PPC management, we first need to understand how Google Ads and Pay-Per-Click (PPC) marketing work. PPC marketing is exactly what it sounds like; you only pay when someone clicks on your digital ad. Google uses several different factors to determine the price you pay for a click. Google determines […]
Creating and maintaining an accessible website is crucial in the senior living space. Technology can be a barrier for mature adults as it is constantly changing. Ensuring your website is accessible allows potential residents to reach you online with ease and confidence. Additionally, your ACE score can affect how your website ranks on search engines, […]
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