Data-driven marketing is essential to effectively reaching and communicating with your target audience. As Google switches from Universal Analytics to GA4, you’ll notice some big changes to how data is collected, as well as what kind of data is collected. For senior living communities, understanding the behaviour and preferences of potential residents and their families […]
Seth Godin, author and entrepreneur, says that the best way to compete with AI is by being human. As AI quickly becomes a part of daily life, it’s easy to wonder how AI will impact your business and your marketing. Fortunately, the senior living industry thrives on humanity. And your marketing can, too, with the […]
Paid advertising on social media can be an excellent way to increase your brand awareness and generate meaningful leads, but only if it’s done effectively. In this article, we’ll review everything you need to know to have success with your paid social media ads. But First, What’s Your Goal? Before you can commit to any […]
If you’re running a senior living community, having a website is crucial to attract new residents and fill vacancies. More importantly, your website is often the first point of contact potential residents have with your community. Your website needs to make a good impression. However, just having a website isn’t enough. If your website isn’t […]
To understand the importance of flat-fee PPC management, we first need to understand how Google Ads and Pay-Per-Click (PPC) marketing work. PPC marketing is exactly what it sounds like; you only pay when someone clicks on your digital ad. Google uses several different factors to determine the price you pay for a click. Google determines […]
Creating and maintaining an accessible website is crucial in the senior living space. Technology can be a barrier for mature adults as it is constantly changing. Ensuring your website is accessible allows potential residents to reach you online with ease and confidence. Additionally, your ACE score can affect how your website ranks on search engines, […]
YouTube ads can be an effective way to reach and engage your target audience, promoting your brand, products, or services. There is so much you can do with YouTube advertising. Using demographic targeting, you can show your ads to specific age groups, genders, or locations. Interest targeting allows you to reach people who have shown […]
High turnover rates and understaffed facilities are some of the most impactful weaknesses facing senior living communities today. High labor costs and a competitive job market create a domino effect that may lead to staffing shortages and lower quality of care for residents. Your marketing strategy does more than attract clients through website development and […]
Establishing marketing regulations helps ensure advertising is done legally and ethically. It keeps businesses on the same playing field and maintains trust with potential clients, so they aren’t misled or deceived. When it comes to marketing in the senior living space, it’s essential to be well-acquainted with the Fair Housing Act to ensure your advertising […]
As you may know, Google is the most popular search engine in the world. It’s also the most-used online resource of any kind. To stay competitive in the senior living space you need to keep up with Google’s latest best practices and use their technologies to assist your website’s SEO. Google Business Profile is one […]
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