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Understanding SEO & Google Search Console in Senior Living

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As a senior living community owner/operator, you know intimately the unique challenges faced in attracting residents and their families. Balancing the delicate task of showcasing your community as their future home while battling historical stigmas of senior living communities can be complex and time-consuming.  This blog explores how utilizing Google Search Console (GSC) can significantly […]

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How To Design a Senior Living Website that Converts

Mobile responsiveness, intuitive navigation, localized content, brand alignment

Website design has never been more important than it is today. Your senior living website design is just as important as your website content. But why? The design of your website can tell a user a lot about your business and brand. A well-designed, well-curated website tells users that you care about your reputation and […]

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How Will GA4 Affect Your Marketing in Senior Living?

Data-driven marketing is essential to effectively reaching and communicating with your target audience. As Google switches from Universal Analytics to GA4, you’ll notice some big changes to how data is collected, as well as what kind of data is collected. For senior living communities, understanding the behaviour and preferences of potential residents and their families […]

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5 Reasons Your Senior Living Website Can’t Convert

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If you’re running a senior living community, having a website is crucial to attract new residents and fill vacancies. More importantly, your website is often the first point of contact potential residents have with your community. Your website needs to make a good impression.  However, just having a website isn’t enough. If your website isn’t […]

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What is Flat-Fee PPC Management & Why Does it Matter?

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To understand the importance of flat-fee PPC management, we first need to understand how Google Ads and Pay-Per-Click (PPC) marketing work.  PPC marketing is exactly what it sounds like; you only pay when someone clicks on your digital ad. Google uses several different factors to determine the price you pay for a click. Google determines […]

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The Importance of Accessibility for Websites: Your ACE Score

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Creating and maintaining an accessible website is crucial in the senior living space. Technology can be a barrier for mature adults as it is constantly changing. Ensuring your website is accessible allows potential residents to reach you online with ease and confidence. Additionally, your ACE score can affect how your website ranks on search engines, […]

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How to Reach Senior Living Residents Directly

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Marketing and advertising are often associated with “mass-messaging” strategies to reach the most people instead of the right people. With direct marketing, you can have more control over your message, who it’s going to, and when they’re going to receive it. You can make your message more personalized to your clients and avoid any “middle-man” […]

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2022 Senior Living Website Must-Haves

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Your website is the front door to your business and one of the most important tools you have for generating leads and connecting with interested people. Converting online visitors should be one of the fundamental purposes of your website.  Senior living marketers agree that their website is the most effective resource for accessing potential residents. […]

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