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Boost Your Digital Presence with the Right SEO Keywords

Senior mother and adult daughter peer over a laptop with big smiles.

A robust digital presence is no longer a “nice-to-have,” it’s an absolute must-have. A key component of this presence is Search Engine Optimization (SEO), particularly understanding and utilizing SEO keywords effectively. With the right keywords, you can amplify the digital presence of your senior living community without breaking the bank. This blog details how and […]

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What Your Senior Living Competitors AREN’T Doing (Getting Ready for 2025)

Older adults playing chess on a sunny day.

No, we didn’t make a typo. We’re serious—your competitors are not expecting you to start planning for next year when this year has just begun.  There’s not much to it at all. You can take an opportunity in early 2024 to prepare your marketing for the end of the year and the beginning of 2025. […]

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Top Keywords You Need to Use in Senior Living

Scrabble tiles spelling out keywords

Like personalized care plans in healthcare, effective SEO strategies for senior living communities require a deep understanding of unique needs and goals. Search Engine Optimization is a highly effective way to generate long-term growth and establish yourself as an authority in your area. In this blog, we’ll discuss the ins and outs of keyword optimization, […]

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Understanding SEO & Google Search Console in Senior Living

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As a senior living community owner/operator, you know intimately the unique challenges faced in attracting residents and their families. Balancing the delicate task of showcasing your community as their future home while battling historical stigmas of senior living communities can be complex and time-consuming.  This blog explores how utilizing Google Search Console (GSC) can significantly […]

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How To Design a Senior Living Website that Converts

Mobile responsiveness, intuitive navigation, localized content, brand alignment

Website design has never been more important than it is today. Your senior living website design is just as important as your website content. But why? The design of your website can tell a user a lot about your business and brand. A well-designed, well-curated website tells users that you care about your reputation and […]

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How Will GA4 Affect Your Marketing in Senior Living?

Data-driven marketing is essential to effectively reaching and communicating with your target audience. As Google switches from Universal Analytics to GA4, you’ll notice some big changes to how data is collected, as well as what kind of data is collected. For senior living communities, understanding the behaviour and preferences of potential residents and their families […]

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5 Reasons Your Senior Living Website Can’t Convert

Middle-aged woman and senior woman sitting on a couch together looking at a laptop screen

If you’re running a senior living community, having a website is crucial to attract new residents and fill vacancies. More importantly, your website is often the first point of contact potential residents have with your community. Your website needs to make a good impression.  However, just having a website isn’t enough. If your website isn’t […]

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What is Flat-Fee PPC Management & Why Does it Matter?

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To understand the importance of flat-fee PPC management, we first need to understand how Google Ads and Pay-Per-Click (PPC) marketing work.  PPC marketing is exactly what it sounds like; you only pay when someone clicks on your digital ad. Google uses several different factors to determine the price you pay for a click. Google determines […]

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The Importance of Accessibility for Websites: Your ACE Score

senior-couple-with-ipad

Creating and maintaining an accessible website is crucial in the senior living space. Technology can be a barrier for mature adults as it is constantly changing. Ensuring your website is accessible allows potential residents to reach you online with ease and confidence. Additionally, your ACE score can affect how your website ranks on search engines, […]

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How to Reach Senior Living Residents Directly

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Marketing and advertising are often associated with “mass-messaging” strategies to reach the most people instead of the right people. With direct marketing, you can have more control over your message, who it’s going to, and when they’re going to receive it. You can make your message more personalized to your clients and avoid any “middle-man” […]

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