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Category: SEO

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Top Keywords You Need to Use in Senior Living

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Like personalized care plans in healthcare, effective SEO strategies for senior living communities require a deep understanding of unique needs and goals. Search Engine Optimization is a highly effective way to generate long-term growth and establish yourself as an authority in your area. In this blog, we’ll discuss the ins and outs of keyword optimization, […]

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Understanding SEO & Google Search Console in Senior Living

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As a senior living community owner/operator, you know intimately the unique challenges faced in attracting residents and their families. Balancing the delicate task of showcasing your community as their future home while battling historical stigmas of senior living communities can be complex and time-consuming.  This blog explores how utilizing Google Search Console (GSC) can significantly […]

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How To Design a Senior Living Website that Converts

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Website design has never been more important than it is today. Your senior living website design is just as important as your website content. But why? The design of your website can tell a user a lot about your business and brand. A well-designed, well-curated website tells users that you care about your reputation and […]

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The Importance of Accessibility for Websites: Your ACE Score

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Creating and maintaining an accessible website is crucial in the senior living space. Technology can be a barrier for mature adults as it is constantly changing. Ensuring your website is accessible allows potential residents to reach you online with ease and confidence. Additionally, your ACE score can affect how your website ranks on search engines, […]

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How to Reach Senior Living Residents Directly

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Marketing and advertising are often associated with “mass-messaging” strategies to reach the most people instead of the right people. With direct marketing, you can have more control over your message, who it’s going to, and when they’re going to receive it. You can make your message more personalized to your clients and avoid any “middle-man” […]

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Google My Business Is Now Google Business Profile: What You Should Know

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As you may know, Google is the most popular search engine in the world. It’s also the most-used online resource of any kind. To stay competitive in the senior living space you need to keep up with Google’s latest best practices and use their technologies to assist your website’s SEO. Google Business Profile is one […]

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