CITIZEN’s New Direct Mail Solution Helps Senior Living Communities Drive Occupancy, Build Trust, and Stay Top of Mind
CITIZEN is excited to announce the launch of their Direct Mail solution, a powerful marketing tactic designed to help senior living communities increase local visibility, drive more move-ins, and strengthen their brand presence. With data-backed targeting, custom creative, and integrated reporting, CITIZEN’s Direct Mail solution brings a fresh, strategic approach to a time-tested marketing channel.
WHAT IS DIRECT MAIL?
CITIZEN’s Direct Mail solution delivers physical marketing materials—such as postcards, flyers, or bi-fold brochures—directly to high-potential households. Unlike digital ads that can be scrolled past or emails that get buried, Direct Mail creates a tangible, lasting impression that sticks around—on kitchen counters, bulletin boards, and decision-makers’ minds.
This product was developed to address the growing need for local lead generation, brand trust, and event awareness in a highly competitive senior living landscape. It offers the flexibility, tracking, and strategic oversight communities need to make every mailer count.
Feature 1: Integrated Strategy, Not Just a Tactic
Direct Mail isn’t just a box to check—it’s a performance-driving channel woven into your larger marketing strategy. We integrate campaigns with digital tactics like paid ads, retargeting, and email nurture to maximize reach and consistency.
Feature 2: Precision Targeting Backed by Data
We use detailed demographic, geographic, and behavioural data to help communities reach the right households—whether that’s adult children, recent inquiries, or prospects within high-converting zip codes.
Feature 3: End-to-End Campaign Management
We make Direct Mail effortless. From creative development and content writing to print production and fulfillment, we handle it all. For clients with internal resources, we also offer flexible fulfillment-only options.
HOW DOES IT BENEFIT SENIOR LIVING COMMUNITIES?
With CITIZEN’s Direct Mail solution, senior living communities can:
- Rapidly grow occupancy by delivering high-impact campaigns that build awareness and drive immediate action.
- Boost local visibility with strategic messaging tailored to each region’s audience.
- Build long-term trust by consistently showing up in mailboxes and online, reinforcing your brand across channels.
- Promote events with urgency by getting timely information into the hands of your local audience—fast.
- Stay top of mind with materials that remain in the home, nurturing interest over the long decision-making cycle.
Our omnichannel approach ensures that your message reaches prospects in the moments that matter most—both online and offline.
WHY CITIZEN?
Working with CITIZEN means having a marketing partner that knows senior living inside and out. We don’t just deliver mail—we deliver results, strategy, and support.
- We speak your language. You don’t need to teach us the difference between assisted living and memory care.
- We look beyond the mailer. Even for one-off campaigns, we help align Direct Mail with your larger marketing goals.
- We maximize value. Our data, creative, and strategy teams collaborate to get the most out of every print piece.
REPORTING THAT GOES BEYOND THE MAILBOX
Each Direct Mail campaign includes custom reporting tied to your campaign goals. From QR code scans and unique phone numbers to website traffic spikes and form fills, we measure what matters—and help you optimize what’s next.
OUR SOLUTION, YOUR WAY
CITIZEN’s Direct Mail solution is ideal for communities that need to aggressively grow occupancy, promote time-sensitive events, or build sustained brand recognition.
Your quote includes all printing and shipping costs. Design support is optional—we offer flexible formats like:
- Postcards (two sizes)
- A standard flyer
- A bi-fold flyer
Whether you need full creative support or prefer to provide your own assets, we’ll tailor the approach to meet your campaign objectives.
READY TO PUT THE POWER OF DIRECT MAIL TO WORK FOR YOUR COMMUNITY?
Let’s take the heavy lifting off your plate. Connect with a CITIZEN expert today to talk through your goals and build a campaign that delivers results—straight to your prospects’ mailboxes.
ABOUT CITIZEN
Working with CITIZEN gives you more than just a marketing strategy. You have access to an entire dedicated team of marketing specialists.
From copywriting to web development, every element of your marketing mix is in the hands of an expert. The result is a robust program finely tuned to represent your brand and elevate your organization.
CONTACT INFORMATION
CITIZEN
Joe van Kampen
Head of Business Development
joe@citizen55.com
