The SEO Game Is Changing
If you’ve searched on Google recently, you might have noticed something different.
Google is rolling out AI Overviews—AI-generated summaries that appear at the top of some search results. In many cases, these overviews aim to answer a searcher’s question directly, without needing to click a link. Google is also testing “No-SERP” pages, where no traditional search results show up at all.
What does that mean for your senior living community’s visibility?
It’s a shift—but not a disappearance.
Content still matters (AI needs a source), but how and where you show up is changing fast. If your site isn’t optimized for this next wave of search, you could fall behind—even if you’ve ranked well before.
What CITIZEN Is Doing About It
At CITIZEN, we’re not just watching the shift—we’re actively evolving our SEO approach to keep your community visible and relevant.
1. Doubling Down on Local SEO
Location-specific pages are converting better and climbing the ranks. We’re building out more hyper-local pages for each community to boost local search performance. You may have seen a request from us for details—this is why! These pages matter more than ever.
2. Enhancing Homepages
We’re strategically adding high-value content directly to your homepage. Google continues to prioritize clear, helpful, and relevant information—and so do potential residents and families.
3. Upgrading Google Business Profiles
The basics are covered—but we’re going further. We’re enhancing your listings with more detailed categories, services, FAQs, and more. A strong profile increases your chances of showing up in AI Overviews and map results alike.
What’s Coming Next
We’re already preparing for the next evolution in SEO, including:
- Testing “Key Takeaways” sections in blog posts to appeal to AI summarization
- Adding schema markup to make content easier for AI to read and rank
- Exploring interactive and custom content designed to stand out in AI-driven results
- Staying alert to new updates, like Google’s No-SERP experiments that could change everything again
Let’s Stay Ahead—Together
CITIZEN is committed to leading the charge, but staying ahead in this new landscape takes teamwork. If our team reaches out asking for a few quick details, it’s because that info helps us optimize your site for this fast-moving future.
AI is changing how people search. Let’s make sure they still find you.
Want to talk more about how we’re preparing your SEO strategy for the AI era? Reach out to your Account Manager or Coordinator—we’d love to show you what’s next.
