In the world of senior living, one of the best forms of marketing is one that comes naturally through word-of-mouth referrals. When residents are happy and feel at home, they become ambassadors for your community, sharing their positive experiences with friends, family, and even their social circles. But how do you create a resident experience […]
Your Google Business Profile (GBP) is one of the most important tools for attracting prospective residents to your senior living community. When properly optimized, it can boost visibility, improve engagement, and help convert searchers into leads. Here are simple ways to make the most of your profile. 1. Claim and Verify Your Profile Before anything […]
Planning ahead is key to achieving your goals, especially in the senior living industry, where understanding and addressing the needs of your audience can make all the difference. At CITIZEN, we specialize in crafting personalized marketing strategies for senior living organizations, setting you up for success in the upcoming year. Let’s explore the essentials to […]
Pay-Per-Click (PPC) campaigns are a vital tool in the arsenal of senior living marketing strategies. However, the key to success lies in optimization for higher conversions. Your PPC campaigns should work in tandom with your marketing strategy to drive traffic to your website. This blog will discuss strategies to enhance PPC effectiveness in senior living […]
Creating a senior living website that not only looks good but also functions effectively is an art and a science. Your website needs to reflect your community brand, be accessible and intuitive, and include all the appropriate information for both users and search engines. This blog will explore the essential elements of a senior living […]
Mastering marketing automation and its integration with CRM (Customer Relationship Management) systems is not just a trend; it’s a transformative step towards efficiency and effectiveness. Let’s explore the depth of marketing automation’s capabilities, its time-saving benefits, popular CRM tools, and the critical importance of marketing automation in our field. The Extent of Marketing Automation Capabilities […]
Our world is more connected, and less connected, than any time in our history. With so much of our lives happening behind a screen, finding ways to personalize communication is critical in your marketing strategy. Personalization in marketing can significantly impact your community’s occupancy rates and overall success. This blog explores the importance of personalization […]
Email marketing not only allows you to connect directly with your audience, but you can save your team a ton of time and not sacrifice personalization. The key to great email marketing is to stand out in the already overflowing inboxes of your audience. To help you stand out, we’ve outlined 10 steps to create […]
Search Engine Optimization (SEO) is key to your marketing success, but did you know there are different layers to your SEO that you need to consider when creating your website? Technical SEO involves optimizing a website to meet the technical standards of contemporary search engines, aiming to boost organic search rankings. In this blog, we’ll […]
In today’s digital age, a strong online presence is vital for any business, and senior living communities are no exception. Search Engine Optimization (SEO) is a strategy that is generally cost-effective and helps to generate more traffic for your website. But did you know that you can go a step further with your SEO by […]
