When it comes to senior living marketing, it’s tempting to focus on one big number: leads. The more leads you have, the more move-ins you’ll get—right? Not necessarily. In reality, many communities find themselves flooded with inquiries that don’t convert. Why? Because not all leads are created equal. That’s where the conversation shifts from lead […]
CALGARY, AB — June 2, 2025 — CITIZEN, a specialized marketing agency serving senior living communities across North America, is excited to announce a structural evolution that will enhance its ability to serve clients and grow as an industry leader. While remaining a proud branch of POD Marketing, CITIZEN will now operate with its own […]
In today’s senior living communities, caregiver retention has become one of the biggest challenges—and opportunities. With rising turnover rates and increasing demand for compassionate, quality care, building a workplace culture that attracts and keeps great caregivers is no longer optional. It’s essential. Here’s how a strong, intentional workplace culture can help improve caregiver satisfaction, reduce […]
In today’s senior living landscape, families aren’t just looking for a place for loved ones to live—they’re looking for peace of mind. They’re searching for a community that feels safe, caring, vibrant, and trustworthy. And that trust starts with building a brand. At CITIZEN, we believe your brand is more than a logo or a […]
Smart technology and artificial intelligence (AI) are driving changes in senior living communities. These advancements are enhancing operational efficiency and improving residents’ quality of life. From AI-powered health monitoring to smart home automation, the future of senior living is becoming more personalized, efficient, and secure. Enhancing Resident Health & Safety with AI One of the […]
In the world of senior living, one of the best forms of marketing is one that comes naturally through word-of-mouth referrals. When residents are happy and feel at home, they become ambassadors for your community, sharing their positive experiences with friends, family, and even their social circles. But how do you create a resident experience […]
Your Google Business Profile (GBP) is one of the most important tools for attracting prospective residents to your senior living community. When properly optimized, it can boost visibility, improve engagement, and help convert searchers into leads. Here are simple ways to make the most of your profile. 1. Claim and Verify Your Profile Before anything […]
Planning ahead is key to achieving your goals, especially in the senior living industry, where understanding and addressing the needs of your audience can make all the difference. At CITIZEN, we specialize in crafting personalized marketing strategies for senior living organizations, setting you up for success in the upcoming year. Let’s explore the essentials to […]
Pay-Per-Click (PPC) campaigns are a vital tool in the arsenal of senior living marketing strategies. However, the key to success lies in optimization for higher conversions. Your PPC campaigns should work in tandom with your marketing strategy to drive traffic to your website. This blog will discuss strategies to enhance PPC effectiveness in senior living […]
Creating a senior living website that not only looks good but also functions effectively is an art and a science. Your website needs to reflect your community brand, be accessible and intuitive, and include all the appropriate information for both users and search engines. This blog will explore the essential elements of a senior living […]
