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Senior Living Web Design Trends to Watch in 2026

Key Takeaways Why Your Website Design Matters More Than Ever for Senior Living Communities Families spend hours researching senior living communities online before they ever pick up the phone or schedule a visit. They’re comparing your community against dozens of others, scrolling through photos, reading testimonials, and trying to imagine their loved one in your […]

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Top Marketing Trends Senior Living Communities Need to Know in 2026

Key Takeaways Why Your Marketing Strategy Needs These 2026 Trends Your marketing approach determines whether families choose your community or scroll past to your competitors. The landscape has shifted dramatically as AI search changes how people find senior living communities, and baby boomers bring entirely different expectations than previous generations. These 5 marketing trends can […]

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What Top-Performing Senior Living Communities Do Differently

In a competitive market, you may wonder what separates thriving senior living communities from the rest. The team at CITIZEN finds that the difference often comes down to a few key marketing strategies that transform how they connect with prospective residents and their families, creating a strong foundation for sustained growth and a vibrant community […]

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Blueprint for Closing the Senior Living Move-In Gap

The Challenge: Why Aren’t More Inquiries Becoming Move-Ins? In today’s senior living landscape, communities face a growing disconnect between lead inquiries and actual move-ins. You’ve got the website, the ads, the tours—but the pipeline stalls. Why? Because the modern senior living buyer expects a personalized, seamless, and emotionally aligned journey. Anything less, and they drift […]

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HOW DIRECT MAIL RAISES AWARENESS FOR YOUR SENIOR LIVING COMMUNITY

CITIZEN’s New Direct Mail Solution Helps Senior Living Communities Drive Occupancy, Build Trust, and Stay Top of Mind CITIZEN is excited to announce the launch of their Direct Mail solution, a powerful marketing tactic designed to help senior living communities increase local visibility, drive more move-ins, and strengthen their brand presence. With data-backed targeting, custom […]

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The Truth About AI Overviews and the Future of SEO

The Truth About AI Overviews and the Future of SEO

The SEO Game Is Changing If you’ve searched on Google recently, you might have noticed something different. Google is rolling out AI Overviews—AI-generated summaries that appear at the top of some search results. In many cases, these overviews aim to answer a searcher’s question directly, without needing to click a link. Google is also testing […]

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How to Market Your Senior Living Management Group to Take On More Communities

As the senior living industry continues to evolve, management groups face increasing pressure to scale responsibly and strategically. If your goal is to grow your portfolio and take on more communities, marketing isn’t just a support function—it’s a growth engine. Here’s how to position your management group to attract new ownership partners, increase visibility, and […]

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