Before you decide how much to lean on referral agencies, it’s worth stepping back and looking at the bigger picture. Beyond the fees, these partnerships can impact your brand, your pipeline, and your long-term growth in ways that aren’t always obvious. The good news? You don’t have to rely on referral agencies to keep occupancy […]
The Challenge: Why Aren’t More Inquiries Becoming Move-Ins? In today’s senior living landscape, communities face a growing disconnect between lead inquiries and actual move-ins. You’ve got the website, the ads, the tours—but the pipeline stalls. Why? Because the modern senior living buyer expects a personalized, seamless, and emotionally aligned journey. Anything less, and they drift […]
CITIZEN’s New Direct Mail Solution Helps Senior Living Communities Drive Occupancy, Build Trust, and Stay Top of Mind CITIZEN is excited to announce the launch of their Direct Mail solution, a powerful marketing tactic designed to help senior living communities increase local visibility, drive more move-ins, and strengthen their brand presence. With data-backed targeting, custom […]
The SEO Game Is Changing If you’ve searched on Google recently, you might have noticed something different. Google is rolling out AI Overviews—AI-generated summaries that appear at the top of some search results. In many cases, these overviews aim to answer a searcher’s question directly, without needing to click a link. Google is also testing […]
As the senior living industry continues to evolve, management groups face increasing pressure to scale responsibly and strategically. If your goal is to grow your portfolio and take on more communities, marketing isn’t just a support function—it’s a growth engine. Here’s how to position your management group to attract new ownership partners, increase visibility, and […]
How Immersive Technology is Reshaping Senior Living Communities From telehealth to automated medication reminders, technology continues to redefine what’s possible in senior care. But one innovation is turning heads — and changing lives — in a truly immersive way: Virtual Reality (VR). Once associated mainly with gaming or entertainment, VR is now being embraced by […]
When it comes to senior living marketing, it’s tempting to focus on one big number: leads. The more leads you have, the more move-ins you’ll get—right? Not necessarily. In reality, many communities find themselves flooded with inquiries that don’t convert. Why? Because not all leads are created equal. That’s where the conversation shifts from lead […]
CALGARY, AB — June 2, 2025 — CITIZEN, a specialized marketing agency serving senior living communities across North America, is excited to announce a structural evolution that will enhance its ability to serve clients and grow as an industry leader. While remaining a proud branch of POD Marketing, CITIZEN will now operate with its own […]
In today’s senior living communities, caregiver retention has become one of the biggest challenges—and opportunities. With rising turnover rates and increasing demand for compassionate, quality care, building a workplace culture that attracts and keeps great caregivers is no longer optional. It’s essential. Here’s how a strong, intentional workplace culture can help improve caregiver satisfaction, reduce […]
In today’s senior living landscape, families aren’t just looking for a place for loved ones to live—they’re looking for peace of mind. They’re searching for a community that feels safe, caring, vibrant, and trustworthy. And that trust starts with building a brand. At CITIZEN, we believe your brand is more than a logo or a […]
