High turnover rates and understaffed facilities are some of the most impactful weaknesses facing senior living communities today. High labor costs and a competitive job market create a domino effect that may lead to staffing shortages and lower quality of care for residents. Your marketing strategy does more than attract clients through website development and […]
Establishing marketing regulations helps ensure advertising is done legally and ethically. It keeps businesses on the same playing field and maintains trust with potential clients, so they aren’t misled or deceived. When it comes to marketing in the senior living space, it’s essential to be well-acquainted with the Fair Housing Act to ensure your advertising […]
As you may know, Google is the most popular search engine in the world. It’s also the most-used online resource of any kind. To stay competitive in the senior living space you need to keep up with Google’s latest best practices and use their technologies to assist your website’s SEO. Google Business Profile is one […]
If you want your senior living community to be found in today’s digital world, you’ve got to rank for online search results. Search engines are the driving force for most of your website traffic. So how can you maximize your ranking online? It’s all about creating a trustworthy brand and website that has value in […]
Being successful in the senior living industry requires empathetic communication with potential residents and their families. This message needs to tell people that you care and that your senior living community is trustworthy. COVID has created new challenges that have shifted the sales process for senior living communities. Marketing automation is one of the tools […]
Your website is the front door to your business and one of the most important tools you have for generating leads and connecting with interested people. Converting online visitors should be one of the fundamental purposes of your website. Senior living marketers agree that their website is the most effective resource for accessing potential residents. […]
The senior living industry is a multi-billion dollar industry, and is expected to grow exponentially in the coming years due to the advancements of the healthcare industry resulting in senior citizens having longer life spans. In the US alone, 10,000 Americans turn 65 every day, and 80% of seniors have at least one chronic illness, […]
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