CALGARY, AB — June 2, 2025 — CITIZEN, a specialized marketing agency serving senior living communities across North America, is excited to announce a structural evolution that will enhance its ability to serve clients and grow as an industry leader. While remaining a proud branch of POD Marketing, CITIZEN will now operate with its own […]
The new year is upon us and it’s time to prepare your marketing for 2024. With ever-changing trends and the evolving needs of your audience, it’s critical that your marketing is aligned and clear with your messaging to reach the right people and make the right impact. Summary: A marketing strategy review involves evaluating and […]
Social media marketing can be a valuable tool for senior living communities to generate conversions, such as inquiries, leads, and move-ins. By using social media marketing effectively, senior living communities can not only generate conversions but also build brand awareness, foster positive relationships with prospects and their families, and establish themselves as trustworthy and reliable […]
As a senior living community owner/operator, you know intimately the unique challenges faced in attracting residents and their families. Balancing the delicate task of showcasing your community as their future home while battling historical stigmas of senior living communities can be complex and time-consuming. This blog explores how utilizing Google Search Console (GSC) can significantly […]
YouTube ads can be an effective way to reach and engage your target audience, promoting your brand, products, or services. There is so much you can do with YouTube advertising. Using demographic targeting, you can show your ads to specific age groups, genders, or locations. Interest targeting allows you to reach people who have shown […]
WHY YOU SHOULDN’T CUT YOUR MARKETING BUDGET DURING ECONOMIC TURNDOWN It’s easy to look at your financials and wonder if your marketing budget is something you need when people aren’t spending the way they used to. When economic times are tough, the first thing to keep in mind is that it won’t last forever. Think […]
