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The Importance of Accessibility for Websites: Your ACE Score

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The Importance of Accessibility for Websites: Your ACE Score

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Creating and maintaining an accessible website is crucial in the senior living space. Technology can be a barrier for mature adults as it is constantly changing. Ensuring your website is accessible allows potential residents to reach you online with ease and confidence. Additionally, your ACE score can affect how your website ranks on search engines, […]

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How YouTube Ads Can Help You Reach Your Audience

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YouTube ads can be an effective way to reach and engage your target audience, promoting your brand, products, or services.  There is so much you can do with YouTube advertising.  Using demographic targeting, you can show your ads to specific age groups, genders, or locations. Interest targeting allows you to reach people who have shown […]

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How to Reach Senior Living Residents Directly

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Marketing and advertising are often associated with “mass-messaging” strategies to reach the most people instead of the right people. With direct marketing, you can have more control over your message, who it’s going to, and when they’re going to receive it. You can make your message more personalized to your clients and avoid any “middle-man” […]

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