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What Your Senior Living Competitors AREN’T Doing (Getting Ready for 2025)

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What Your Senior Living Competitors AREN’T Doing (Getting Ready for 2025)

Older adults playing chess on a sunny day.

No, we didn’t make a typo. We’re serious—your competitors are not expecting you to start planning for next year when this year has just begun.  There’s not much to it at all. You can take an opportunity in early 2024 to prepare your marketing for the end of the year and the beginning of 2025. […]

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How To Prepare Your Marketing for 2024

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The new year is upon us and it’s time to prepare your marketing for 2024. With ever-changing trends and the evolving needs of your audience, it’s critical that your marketing is aligned and clear with your messaging to reach the right people and make the right impact.  Summary: A marketing strategy review involves evaluating and […]

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Understanding SEO & Google Search Console in Senior Living

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As a senior living community owner/operator, you know intimately the unique challenges faced in attracting residents and their families. Balancing the delicate task of showcasing your community as their future home while battling historical stigmas of senior living communities can be complex and time-consuming.  This blog explores how utilizing Google Search Console (GSC) can significantly […]

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How To Design a Senior Living Website that Converts

Mobile responsiveness, intuitive navigation, localized content, brand alignment

Website design has never been more important than it is today. Your senior living website design is just as important as your website content. But why? The design of your website can tell a user a lot about your business and brand. A well-designed, well-curated website tells users that you care about your reputation and […]

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How Will GA4 Affect Your Marketing in Senior Living?

Data-driven marketing is essential to effectively reaching and communicating with your target audience. As Google switches from Universal Analytics to GA4, you’ll notice some big changes to how data is collected, as well as what kind of data is collected. For senior living communities, understanding the behaviour and preferences of potential residents and their families […]

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How AI is Reshaping Senior Living Marketing

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Seth Godin, author and entrepreneur, says that the best way to compete with AI is by being human. As AI quickly becomes a part of daily life, it’s easy to wonder how AI will impact your business and your marketing.  Fortunately, the senior living industry thrives on humanity. And your marketing can, too, with the […]

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5 Reasons Your Senior Living Website Can’t Convert

Middle-aged woman and senior woman sitting on a couch together looking at a laptop screen

If you’re running a senior living community, having a website is crucial to attract new residents and fill vacancies. More importantly, your website is often the first point of contact potential residents have with your community. Your website needs to make a good impression.  However, just having a website isn’t enough. If your website isn’t […]

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