Artificial Intelligence (AI) is revolutionizing the way we approach marketing, offering unprecedented opportunities for growth and connection at a time when we need it more than ever. You have a unique opportunity to build better relationships with your residents and their families by using the tools currently available. And your communities will subsequently remain at […]
marketing analytics
How Will GA4 Affect Your Marketing in Senior Living?
Data-driven marketing is essential to effectively reaching and communicating with your target audience. As Google switches from Universal Analytics to GA4, you’ll notice some big changes to how data is collected, as well as what kind of data is collected. For senior living communities, understanding the behaviour and preferences of potential residents and their families […]