If you’re running a senior living community, having a website is crucial to attract new residents and fill vacancies. More importantly, your website is often the first point of contact potential residents have with your community. Your website needs to make a good impression. However, just having a website isn’t enough. If your website isn’t […]
Marketing automation is an essential marketing tool for your senior living community. It can help you reach your target audience more effectively, streamline your marketing processes, and increase revenue. In this blog, we’ll discuss what marketing automation is, the benefits of using marketing automation for senior living communities, and easy ways to get started with […]
To understand the importance of flat-fee PPC management, we first need to understand how Google Ads and Pay-Per-Click (PPC) marketing work. PPC marketing is exactly what it sounds like; you only pay when someone clicks on your digital ad. Google uses several different factors to determine the price you pay for a click. Google determines […]
Creating and maintaining an accessible website is crucial in the senior living space. Technology can be a barrier for mature adults as it is constantly changing. Ensuring your website is accessible allows potential residents to reach you online with ease and confidence. Additionally, your ACE score can affect how your website ranks on search engines, […]
YouTube ads can be an effective way to reach and engage your target audience, promoting your brand, products, or services. There is so much you can do with YouTube advertising. Using demographic targeting, you can show your ads to specific age groups, genders, or locations. Interest targeting allows you to reach people who have shown […]
Marketing and advertising are often associated with “mass-messaging” strategies to reach the most people instead of the right people. With direct marketing, you can have more control over your message, who it’s going to, and when they’re going to receive it. You can make your message more personalized to your clients and avoid any “middle-man” […]
WHY YOU SHOULDN’T CUT YOUR MARKETING BUDGET DURING ECONOMIC TURNDOWN It’s easy to look at your financials and wonder if your marketing budget is something you need when people aren’t spending the way they used to. When economic times are tough, the first thing to keep in mind is that it won’t last forever. Think […]
High turnover rates and understaffed facilities are some of the most impactful weaknesses facing senior living communities today. High labor costs and a competitive job market create a domino effect that may lead to staffing shortages and lower quality of care for residents. Your marketing strategy does more than attract clients through website development and […]
Establishing marketing regulations helps ensure advertising is done legally and ethically. It keeps businesses on the same playing field and maintains trust with potential clients, so they aren’t misled or deceived. When it comes to marketing in the senior living space, it’s essential to be well-acquainted with the Fair Housing Act to ensure your advertising […]
As you may know, Google is the most popular search engine in the world. It’s also the most-used online resource of any kind. To stay competitive in the senior living space you need to keep up with Google’s latest best practices and use their technologies to assist your website’s SEO. Google Business Profile is one […]
