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What Your Senior Living Competitors AREN’T Doing (Getting Ready for 2025)

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What Your Senior Living Competitors AREN’T Doing (Getting Ready for 2025)

Older adults playing chess on a sunny day.

No, we didn’t make a typo. We’re serious—your competitors are not expecting you to start planning for next year when this year has just begun. 

There’s not much to it at all. You can take an opportunity in early 2024 to prepare your marketing for the end of the year and the beginning of 2025. Consider what you’re looking to see this year, what goals and KPIs you want to track, and what trends you want to keep an eye on. This blog reviews everything you can do today to prepare early for 2025


  • Data Metrics Matter: Dive deep into analytics & behavioral data
  • Trending Now: Capitalize on emerging trends in senior living
  • AI—Your New Best Friend: Utilize AI for more impactful marketing
  • Innovation is Key: Stay ahead with innovative marketing techniques

Data & Metrics to Track in 2025

In the age of big data, the right metrics can unlock unprecedented growth. 

For instance, a study by McKinsey found that data-driven organizations are 23 times more likely to outperform competitors in customer acquisition. This year, focus on Customer Lifetime Value (CLV) to gauge long-term profitability, and Engagement Scores to understand how your content resonates with your audience. Use heat maps and session recordings to track user behavior on your website, giving you a clearer picture of their preferences and needs.

Identifying key metrics now will help you establish KPIs that gauge the success of your marketing throughout the year. Additionally, this data can give valuable insights into your audience’s online behavior. 

Trends to Expect in 2025

The senior living sector is rapidly embracing digitalization. A report from Statista indicates that internet usage among seniors has skyrocketed, with over 75% of adults aged 65 and above now online. This shift necessitates a robust online presence, with a focus on mobile optimization as over 50% of global web traffic comes from mobile devices. 

This means you need to adjust your strategy to be mobile and desktop-friendly. And you need to understand how your audience is behaving on their phones—your data and metrics will help provide insights into this.

Content personalization is also key; Epsilon research shows that 80% of consumers are more likely to purchase when brands offer personalized experiences. Ensuring your content is personalized wherever possible will help build trust and credibility with your audience. 

Utilizing AI in Marketing

AI is no longer a futuristic concept; it’s a present-day necessity. Gartner predicts that by 2025, AI will power 95% of all customer interactions. 

From chatbots that provide instant customer support to AI-driven content creation tools that increase engagement, AI is revolutionizing how we connect with our audience. Utilize AI for predictive analytics to anticipate market trends and customer needs, ensuring your marketing strategy is always one step ahead.

Incorporating Innovation

Innovation in marketing isn’t just about technology; it’s about mindset. 

Consider immersive technologies like VR for virtual tours of senior living facilities, which have been shown to increase engagement by up to 66%. Or explore the potential of IoT devices in creating personalized experiences.

But more than technology, consider how you can innovate your processes and systems. Innovation isn’t exclusive to technology—innovation could involve saving time by updating an old system or improving efficiencies in housekeeping or cooking. Finding ways to improve how you operate day-to-day is just as important as staying up to date with tech trends. 


The landscape of marketing, especially in the senior living sector, is ever-evolving. At CITIZEN, we’re dedicated to staying at the forefront, ensuring our clients keep up and lead the way in this dynamic industry.

Book a call with a CITIZEN expert today and start crafting a forward-thinking marketing strategy that’s data-driven, trend-aware, AI-powered, and innovation-led. 

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