Your Google Business Profile (GBP) is one of the most important tools for attracting prospective residents to your senior living community. When properly optimized, it can boost visibility, improve engagement, and help convert searchers into leads. Here are simple ways to make the most of your profile. 1. Claim and Verify Your Profile Before anything […]
Search Engine Optimization (SEO) is key to your marketing success, but did you know there are different layers to your SEO that you need to consider when creating your website? Technical SEO involves optimizing a website to meet the technical standards of contemporary search engines, aiming to boost organic search rankings. In this blog, we’ll […]
In today’s digital age, a strong online presence is vital for any business, and senior living communities are no exception. Search Engine Optimization (SEO) is a strategy that is generally cost-effective and helps to generate more traffic for your website. But did you know that you can go a step further with your SEO by […]
A robust digital presence is no longer a “nice-to-have,” it’s an absolute must-have. A key component of this presence is Search Engine Optimization (SEO), particularly understanding and utilizing SEO keywords effectively. With the right keywords, you can amplify the digital presence of your senior living community without breaking the bank. This blog details how and […]
Like personalized care plans in healthcare, effective SEO strategies for senior living communities require a deep understanding of unique needs and goals. Search Engine Optimization is a highly effective way to generate long-term growth and establish yourself as an authority in your area. In this blog, we’ll discuss the ins and outs of keyword optimization, […]
As a senior living community owner/operator, you know intimately the unique challenges faced in attracting residents and their families. Balancing the delicate task of showcasing your community as their future home while battling historical stigmas of senior living communities can be complex and time-consuming. This blog explores how utilizing Google Search Console (GSC) can significantly […]
Website design has never been more important than it is today. Your senior living website design is just as important as your website content. But why? The design of your website can tell a user a lot about your business and brand. A well-designed, well-curated website tells users that you care about your reputation and […]
Creating and maintaining an accessible website is crucial in the senior living space. Technology can be a barrier for mature adults as it is constantly changing. Ensuring your website is accessible allows potential residents to reach you online with ease and confidence. Additionally, your ACE score can affect how your website ranks on search engines, […]
Marketing and advertising are often associated with “mass-messaging” strategies to reach the most people instead of the right people. With direct marketing, you can have more control over your message, who it’s going to, and when they’re going to receive it. You can make your message more personalized to your clients and avoid any “middle-man” […]
As you may know, Google is the most popular search engine in the world. It’s also the most-used online resource of any kind. To stay competitive in the senior living space you need to keep up with Google’s latest best practices and use their technologies to assist your website’s SEO. Google Business Profile is one […]
