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Marketing Automation: Best Practices in the Senior Living Space

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Marketing Automation: Best Practices in the Senior Living Space


Marketing automation is an essential marketing tool for your senior living community. 

It can help you reach your target audience more effectively, streamline your marketing processes, and increase revenue. In this blog, we’ll discuss what marketing automation is, the benefits of using marketing automation for senior living communities, and easy ways to get started with marketing automation.

What is Marketing Automation?

Marketing automation refers to the use of technology to automate repetitive marketing tasks, such as sending emails, social media posting, and tracking leads.

Using marketing automation can offer numerous benefits for senior living communities, including:

  • Streamlined Marketing: Automate repetitive tasks and free up staff time to focus on more critical marketing tasks, such as developing strategies and analyzing results.
  • Personalized Communication: Send certain messages to certain audiences based on their preferences and behaviours. This can increase engagement and improve the likelihood of conversion.
  • Improved Lead Management: With marketing automation, senior living communities can track and analyze lead behaviour to create more targeted marketing strategies.
  • Increased ROI: Improve your ROI by increasing the efficiency of day-to-day tasks, reducing costs, and improving sales outcomes.

What Marketing Automation can do for Your Business


In addition to saving you time and resources, marketing automation can help you improve your move-in rates and overall revenue. These are just some of the ways marketing automation can support your community’s growth:

  • Lead Nurturing: Nurture leads more effectively by sending targeted and personalized content to prospects based on their behaviour and interests.
  • Timely Follow-Ups: Automated lead scoring and notification systems can alert staff when a lead is ready to be contacted, improving the chances of conversion. 
  • Improved Data Management: By centralizing all marketing-related information in one place, marketing automation software can help you manage client data more efficiently. This can provide staff with a more complete picture of leads and prospects, making it easier to create targeted and effective marketing strategies.

3 Easy Ways to Get Started with Marketing Automation

Identify Your Goals

Before implementing marketing automation, identify your goals and objectives. This will help guide your marketing automation strategy and ensure that you’re using the right tools and tactics to achieve your desired outcomes.

Select the Right Automation Platform

There are many marketing automation platforms available, and you should select the one that best fits your community’s needs and budget. Key factors to consider include ease of use, pricing, and integration with existing software.

Create Targeted Campaigns

To get the most out of marketing automation, you should create targeted campaigns that are tailored to your specific audience segments. This can help improve engagement and increase the likelihood of conversion.

Next Steps

Introducing effective marketing automation to your marketing mix is a great way to connect with more potential residents without breaking the bank.
If you’re looking to get started with marketing automation, contact our experts at CITIZEN to see how we can help.

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