Seth Godin, author and entrepreneur, says that the best way to compete with AI is by being human. As AI quickly becomes a part of daily life, it’s easy to wonder how AI will impact your business and your marketing. Fortunately, the senior living industry thrives on humanity. And your marketing can, too, with the […]
To understand the importance of flat-fee PPC management, we first need to understand how Google Ads and Pay-Per-Click (PPC) marketing work. PPC marketing is exactly what it sounds like; you only pay when someone clicks on your digital ad. Google uses several different factors to determine the price you pay for a click. Google determines […]
Marketing and advertising are often associated with “mass-messaging” strategies to reach the most people instead of the right people. With direct marketing, you can have more control over your message, who it’s going to, and when they’re going to receive it. You can make your message more personalized to your clients and avoid any “middle-man” […]
