Mastering Marketing Automation: Integrating with CRM for Advanced Senior Living Marketing

Posted on August 12, 2024 (August 16, 2024) by Hailey Dirk

Mastering marketing automation and its integration with CRM (Customer Relationship Management) systems is not just a trend; it’s a transformative step towards efficiency and effectiveness. Let’s explore the depth of marketing automation’s capabilities, its time-saving benefits, popular CRM tools, and the critical importance of marketing automation in our field. The Extent of Marketing Automation Capabilities […]

How To Improve Personalization with Marketing Automation

Posted on July 5, 2024 by Jessica Coad

Our world is more connected, and less connected, than any time in our history. With so much of our lives happening behind a screen, finding ways to personalize communication is critical in your marketing strategy. Personalization in marketing can significantly impact your community’s occupancy rates and overall success. This blog explores the importance of personalization […]

Expert SEO Tactics to Improve Your Senior Living Website

Posted on May 6, 2024 (May 22, 2024) by Jessica Coad

Yellow background with a #D search bar and light bulb, both in white.

Search Engine Optimization (SEO) is key to your marketing success, but did you know there are different layers to your SEO that you need to consider when creating your website? Technical SEO involves optimizing a website to meet the technical standards of contemporary search engines, aiming to boost organic search rankings. In this blog, we’ll […]

Find Better Leads for Your Senior Living Community

Posted on February 26, 2024 (February 26, 2024) by Jessica Coad

Paper folded fortune teller in orange with the years 2018, 2019, 2020, 2021 listed on the 4 corners.

The power of predictive analytics, fused with advanced AI strategies, can’t be overstated in the evolving world of marketing. As this technology continues to evolve, it opens a world of possibilities for businesses to find better leads, save more time, save more money, and continue to reach the right people. For senior living owners and […]

What Your Senior Living Competitors AREN’T Doing (Getting Ready for 2025)

Posted on December 27, 2023 (December 27, 2023) by Jessica Coad

Older adults playing chess on a sunny day.

No, we didn’t make a typo. We’re serious—your competitors are not expecting you to start planning for next year when this year has just begun. There’s not much to it at all. You can take an opportunity in early 2024 to prepare your marketing for the end of the year and the beginning of 2025. […]

How To Prepare Your Marketing for 2024

Posted on November 24, 2023 (November 24, 2023) by Jessica Coad

Computers showing pick background with online marketing strategies

The new year is upon us and it’s time to prepare your marketing for 2024. With ever-changing trends and the evolving needs of your audience, it’s critical that your marketing is aligned and clear with your messaging to reach the right people and make the right impact. Summary: A marketing strategy review involves evaluating and […]

Understanding SEO & Google Search Console in Senior Living

Posted on October 4, 2023 (October 4, 2023) by Jessica Coad

As a senior living community owner/operator, you know intimately the unique challenges faced in attracting residents and their families. Balancing the delicate task of showcasing your community as their future home while battling historical stigmas of senior living communities can be complex and time-consuming. This blog explores how utilizing Google Search Console (GSC) can significantly […]

How Will GA4 Affect Your Marketing in Senior Living?

Posted on July 28, 2023 (July 28, 2023) by Jessica Coad

Data-driven marketing is essential to effectively reaching and communicating with your target audience. As Google switches from Universal Analytics to GA4, you’ll notice some big changes to how data is collected, as well as what kind of data is collected. For senior living communities, understanding the behaviour and preferences of potential residents and their families […]

How AI is Reshaping Senior Living Marketing

Posted on June 27, 2023 (June 27, 2023) by Jessica Coad

Seth Godin, author and entrepreneur, says that the best way to compete with AI is by being human. As AI quickly becomes a part of daily life, it’s easy to wonder how AI will impact your business and your marketing. Fortunately, the senior living industry thrives on humanity. And your marketing can, too, with the […]

Category: Marketing Tools & Tactics

Marketing Tools & Tactics

Mastering Marketing Automation: Integrating with CRM for Advanced Senior Living Marketing

How To Improve Personalization with Marketing Automation

Expert SEO Tactics to Improve Your Senior Living Website

Find Better Leads for Your Senior Living Community

What Your Senior Living Competitors AREN’T Doing (Getting Ready for 2025)

How To Prepare Your Marketing for 2024

Understanding SEO & Google Search Console in Senior Living

How Will GA4 Affect Your Marketing in Senior Living?

Category: Marketing Tools & Tactics

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