YouTube ads can be an effective way to reach and engage your target audience, promoting your brand, products, or services. There is so much you can do with YouTube advertising. Using demographic targeting, you can show your ads to specific age groups, genders, or locations. Interest targeting allows you to reach people who have shown […]
High turnover rates and understaffed facilities are some of the most impactful weaknesses facing senior living communities today. High labor costs and a competitive job market create a domino effect that may lead to staffing shortages and lower quality of care for residents. Your marketing strategy does more than attract clients through website development and […]
Establishing marketing regulations helps ensure advertising is done legally and ethically. It keeps businesses on the same playing field and maintains trust with potential clients, so they aren’t misled or deceived. When it comes to marketing in the senior living space, it’s essential to be well-acquainted with the Fair Housing Act to ensure your advertising […]
As you may know, Google is the most popular search engine in the world. It’s also the most-used online resource of any kind. To stay competitive in the senior living space you need to keep up with Google’s latest best practices and use their technologies to assist your website’s SEO. Google Business Profile is one […]
The senior living industry is a multi-billion dollar industry, and is expected to grow exponentially in the coming years due to the advancements of the healthcare industry resulting in senior citizens having longer life spans. In the US alone, 10,000 Americans turn 65 every day, and 80% of seniors have at least one chronic illness, […]
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