Establishing marketing regulations helps ensure advertising is done legally and ethically. It keeps businesses on the same playing field and maintains trust with potential clients, so they aren’t misled or deceived. When it comes to marketing in the senior living space, it’s essential to be well-acquainted with the Fair Housing Act to ensure your advertising […]
If you want your senior living community to be found in today’s digital world, you’ve got to rank for online search results. Search engines are the driving force for most of your website traffic. So how can you maximize your ranking online? It’s all about creating a trustworthy brand and website that has value in […]
Your website is the front door to your business and one of the most important tools you have for generating leads and connecting with interested people. Converting online visitors should be one of the fundamental purposes of your website. Senior living marketers agree that their website is the most effective resource for accessing potential residents. […]
The senior living industry is a multi-billion dollar industry, and is expected to grow exponentially in the coming years due to the advancements of the healthcare industry resulting in senior citizens having longer life spans. In the US alone, 10,000 Americans turn 65 every day, and 80% of seniors have at least one chronic illness, […]
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