Our world is more connected, and less connected, than any time in our history. With so much of our lives happening behind a screen, finding ways to personalize communication is critical in your marketing strategy. Personalization in marketing can significantly impact your community’s occupancy rates and overall success. This blog explores the importance of personalization […]
Search Engine Optimization (SEO) is key to your marketing success, but did you know there are different layers to your SEO that you need to consider when creating your website? Technical SEO involves optimizing a website to meet the technical standards of contemporary search engines, aiming to boost organic search rankings. In this blog, we’ll […]
In today’s digital age, a strong online presence is vital for any business, and senior living communities are no exception. Search Engine Optimization (SEO) is a strategy that is generally cost-effective and helps to generate more traffic for your website. But did you know that you can go a step further with your SEO by […]
A robust digital presence is no longer a “nice-to-have,” it’s an absolute must-have. A key component of this presence is Search Engine Optimization (SEO), particularly understanding and utilizing SEO keywords effectively. With the right keywords, you can amplify the digital presence of your senior living community without breaking the bank. This blog details how and […]
The power of predictive analytics, fused with advanced AI strategies, can’t be overstated in the evolving world of marketing. As this technology continues to evolve, it opens a world of possibilities for businesses to find better leads, save more time, save more money, and continue to reach the right people. For senior living owners and […]
Artificial Intelligence (AI) is revolutionizing the way we approach marketing, offering unprecedented opportunities for growth and connection at a time when we need it more than ever. You have a unique opportunity to build better relationships with your residents and their families by using the tools currently available. And your communities will subsequently remain at […]
No, we didn’t make a typo. We’re serious—your competitors are not expecting you to start planning for next year when this year has just begun. There’s not much to it at all. You can take an opportunity in early 2024 to prepare your marketing for the end of the year and the beginning of 2025. […]
The new year is upon us and it’s time to prepare your marketing for 2024. With ever-changing trends and the evolving needs of your audience, it’s critical that your marketing is aligned and clear with your messaging to reach the right people and make the right impact. Summary: A marketing strategy review involves evaluating and […]
Social media marketing can be a valuable tool for senior living communities to generate conversions, such as inquiries, leads, and move-ins. By using social media marketing effectively, senior living communities can not only generate conversions but also build brand awareness, foster positive relationships with prospects and their families, and establish themselves as trustworthy and reliable […]
As a senior living community owner/operator, you know intimately the unique challenges faced in attracting residents and their families. Balancing the delicate task of showcasing your community as their future home while battling historical stigmas of senior living communities can be complex and time-consuming. This blog explores how utilizing Google Search Console (GSC) can significantly […]
