Artificial Intelligence (AI) is revolutionizing the way we approach marketing, offering unprecedented opportunities for growth and connection at a time when we need it more than ever. You have a unique opportunity to build better relationships with your residents and their families by using the tools currently available. And your communities will subsequently remain at […]
No, we didn’t make a typo. We’re serious—your competitors are not expecting you to start planning for next year when this year has just begun. There’s not much to it at all. You can take an opportunity in early 2024 to prepare your marketing for the end of the year and the beginning of 2025. […]
Like personalized care plans in healthcare, effective SEO strategies for senior living communities require a deep understanding of unique needs and goals. Search Engine Optimization is a highly effective way to generate long-term growth and establish yourself as an authority in your area. In this blog, we’ll discuss the ins and outs of keyword optimization, […]
The new year is upon us and it’s time to prepare your marketing for 2024. With ever-changing trends and the evolving needs of your audience, it’s critical that your marketing is aligned and clear with your messaging to reach the right people and make the right impact. Summary: A marketing strategy review involves evaluating and […]
Social media marketing can be a valuable tool for senior living communities to generate conversions, such as inquiries, leads, and move-ins. By using social media marketing effectively, senior living communities can not only generate conversions but also build brand awareness, foster positive relationships with prospects and their families, and establish themselves as trustworthy and reliable […]
As a senior living community owner/operator, you know intimately the unique challenges faced in attracting residents and their families. Balancing the delicate task of showcasing your community as their future home while battling historical stigmas of senior living communities can be complex and time-consuming. This blog explores how utilizing Google Search Console (GSC) can significantly […]
Website design has never been more important than it is today. Your senior living website design is just as important as your website content. But why? The design of your website can tell a user a lot about your business and brand. A well-designed, well-curated website tells users that you care about your reputation and […]
Data-driven marketing is essential to effectively reaching and communicating with your target audience. As Google switches from Universal Analytics to GA4, you’ll notice some big changes to how data is collected, as well as what kind of data is collected. For senior living communities, understanding the behaviour and preferences of potential residents and their families […]
Seth Godin, author and entrepreneur, says that the best way to compete with AI is by being human. As AI quickly becomes a part of daily life, it’s easy to wonder how AI will impact your business and your marketing. Fortunately, the senior living industry thrives on humanity. And your marketing can, too, with the […]
Paid advertising on social media can be an excellent way to increase your brand awareness and generate meaningful leads, but only if it’s done effectively. In this article, we’ll review everything you need to know to have success with your paid social media ads. But First, What’s Your Goal? Before you can commit to any […]
